How is app marketing affected by iOS 6?

With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps.

This was apparent as reports trickled in about the changes that occurred to Apple’s App Store.

The App Store redesigned

Once the users finished testing out the new iOS 6 options, they were eager to find all their favourite apps and new apps to install into the extra row on their app home screens.

Unfortunately, they...

By Ryan Merket, 14 November 2012, 0 comments. Categories: Advertising, App Stores, iOS, Monetisation.

Google Play breaks the 700,000 app mark

In a period dominated by Microsoft-based news, Google does not want to be outdone, with Bloomberg reporting that the search giant now has 700,000 apps downloadable for Android in the Play store.

This number correlates similarly to Apple’s App Store, which at the last count was at just over 700,000 apps.

Back in June reports abounded that the Google Play store had cracked 600,000 apps, compared to 650,000 apps for the App Store as Apple announced in the same month.

If the reports are true, Google appears...

By James Bourne, 30 October 2012, 0 comments. Categories: Android, App Stores, iOS.

What does the new iPad mini mean for developers?

By Mubaloo developers David Dixon and James Frost

Yesterday in San Jose, Apple revealed its latest addition to the tablet family, the iPad mini, along with the debut of the fourth-generation iPad, a new 13-inch retina display MacBook and a new iMac.

Apple revealed that there have been over 35 billion downloads on the App Store, that there are 200 million devices running iOS 6 and that there have been 100 million iPads sold to date. This latest move is a bid to ensure the firm continues to dominate the tablet...

By Mubaloo, 24 October 2012, 0 comments. Categories: Apple, Development Tools, Devices, iOS.

How to survive the behind-the-scenes-magic of Objective C

By Matthew Campbell, author of Objective-C Recipes: A Problem-Solution Approach

The glazed look on some developers’ faces usually emerges on Day 2 of my three-day Objective-C intensive. Having taught several hundred students this programming language, I know this deer-in-the-headlights expression well. It means the developers – aghast, frustrated or worse –  realize they simply don’t have a handle on the concepts behind Objective-C.

There’s a good...

By Apress, 24 September 2012, 1 comment. Categories: Design, iOS, Languages.

Flurry: Android and iOS adoption quickest in China

According to analytics experts Flurry, the fastest growing iOS and Android markets is China, by a considerable distance.

Flurry estimates that, with the application coverage it provides, over 90% of all iOS and Android devices can be detected, so these figures appear to be about as accurate as they could possibly be.

The US still leads in terms of number of active iOS and Android devices, with 165 million. China is a relatively close second on 128m devices, with the UK (31m), South Korea (28m) and Japan (22m)...

By James Bourne, 29 August 2012, 0 comments. Categories: Analytics, Android, iOS.

Facebook bins HTML5 and goes native for its iOS app

Facebook’s iOS app has been completely rehauled, going native instead of the original scaled up HTML5 to ensure a quicker app experience for users.

But as another story about Facebook targeting the mobile arena breaks – is this the right decision?

“One of the biggest advantages we’ve gained from building on native iOS has been the ability to make the app fast,” says Facebook developer Jonathan Dann in an engineers’ blog post.

User experience (UX) appears to be the most...

By James Bourne, 24 August 2012, 0 comments. Categories: Development Tools, Facebook, HTML5, iOS, Languages.

Twitter buys out Clutch.io’s staff and API

Has the App.net funding drive forced Twitter into action?

Clutch.io, the native mobile A/B testing tool, has been snapped up by Twitter for an undisclosed amount.

The two-man staff, Eric Florenzano and Eric Maguire, has been acquired by the social media giants, alongside the IP, and will commence work as part of Twitter’s growth and international team.

The duo was previously with chat app Convore, a Y Combinator alumnus.

Alongside the ability to add A/B testing to a mobile app, Clutch.io’s...

By James Bourne, 14 August 2012, 0 comments. Categories: Development Tools, iOS, Monetisation, Social media.

IDC: Android powers 68.1% of all smartphones shipped

Android ploughs on according to IDC, but hold fire: didn’t the same people say Android would hit its peak this year?

Android holds a “commanding” market share of smartphones shipped globally in this year’s second quarter, with 68.1% - or 104.8 million – of the 154m worldwide smartphone shipments using an Android OS.

According to International Data Center (IDC) research, Android’s sizeable market share can be traced back to the hold of Samsung, which accounted for 44% of all...

By James Bourne, 10 August 2012, 0 comments. Categories: Android, BlackBerry, iOS.

400,000 iOS apps never been downloaded, says Adeven

Adeven says plenty of iOS apps are unloved and unfound – but is this a fair assumption?

Analytics agency Adeven has claimed that a staggering 400,000 “zombie” iOS apps have never been downloaded and remain dormant in the App Store.

Given Apple announced in June that there are a total of 650,000 apps in the App Store, then that's a pretty hefty number.

Berlin-based Adeven claims the figure of the zombie apps – in other words, an invisible app with no downloads or ratings – as it...

By James Bourne, 03 August 2012, 0 comments. Categories: Analytics, App Stores, iOS.

Facebook brings in iOS developers Acrylic Software

iOS developers Acrylic, who “specialise in creating fun, useful and beautiful apps”, has been snapped up by Facebook.

The Vancouver-based design house has two well-known products; the database storage app Wallet, and the personal newspaper app Pulp.

The move is an “acqui-hire” rather than a full on company acquisition – in other words, Facebook has hired the two employees of Acrylic, but hasn’t taken aboard the dev’s products or technology. It is believed Facebook...

By James Bourne, 27 July 2012, 0 comments. Categories: Development Tools, Facebook, iOS, Social media.