How to measure app analytics sessions sensibly
Let’s be smart about this and acknowledge that we love data and stats. With them, we’re able to learn about our app users, where they come from, what they do in the app and how much money they spend. Stats also help us understand how an app is actually performing. Real facts help us to make real decisions, right? Most importantly, principle number one is to make sure what you measure makes sense (and ideally in the long run it helps you get more than cents).
One of the key app analytics KPIs...
How to plan smartly when developing a mobile app
Didn’t think so. Developing an app isn’t something you can just crank out. Theoretically you could – but it certainly wouldn’t be a chart-topping application. Developing a successful app takes careful planning and analysis. David Tucker, in
RAD Studio XE4 released to aid multi-device development
Embarcadero Technologies has unveiled RAD Studio XE4, its solution for native, multi-device app development.
The software will help create apps for PCs, tablets and smartphones; helping ease the process of developing for each individually.
Most developers want to write applications which run directly on the device hardware for speed, reliability, more control, and better security. Many who develop cross-platform choose to use an interpretive layer for ease; saving time writing natively for a whole other...
Breaking down Candy Crush’s formula for success
Both Android and iOS struggle with mobile app security
Apple vs Android: Battle to find the ultimate winner
Android and Apple are at the top of the smartphone OS food chain. Other players like BlackBerry, Windows and Symbian can't compete with these two giants.
If you are planning to develop an application or launch a mobile advertisement campaign, you need to know some facts about the popularity and reach of different operating systems. In this infographic, we take a look at how Android and Apple tablets and smartphones stack up against each other in number. Not only do we take a look at the market share, but we also see...
Android tablets to move further ahead of iPads in 2013, says IDC
There’s change afoot in the tablet market, according to the International Data Corporation. Android-powered tablets, currently shipping in greater numbers than its iOS counterparts, will surge further ahead by 2017.
Similarly, the overall number of tablets shipped will increase: IDC has moved up its prediction for the global market from 172.4m units to 190.9m by the year’s end.
Android is predicted to have 48.8% market share by the end of 2013, with iOS behind at 46%. However by 2017, these...
Mozilla refuses to return Firefox to iOS, says Sullivan
VP product at Mozilla Jay Sullivan, speaking at SXSW, has stated that the Firefox browser will not appear on any Apple devices if the Cupertino company continues to be unfriendly to third party browsers.
As reported by CNET, who also moderated the panel, Sullivan echoes an overall feeling at...
Battle of the mobile operating systems: Who’s in the lead?
While there are several major players in the mobile OS space, the battle for market share has really only centered around two operating systems; Android and iOS. Both consistently neck-in-neck for market share, Android has taken a slight lead over the past two years. According to TechCrunch, mobile advertising network Jumptap...