How Google I/O is completing the ‘Circle’ for its ecosystem

Heading into Mountain View’s biggest conference of the year, Sundar Pichai, head of Android at Google, warned the public the annual keynote would focus on developers rather than consumers. Whilst true, there is plenty coming this year for both sides to enjoy.

Vic Gundotra opened the conference saying: “We hope that the things you see at this conference will continue to inspire you and we will continue to earn your trust."

Trust in services is important to gain hearts and minds of individuals; Google’s...

By Ryan Daws, 16 May 2013, 0 comments. Categories: Android, App Stores, Gaming, iOS, Platforms, Social media, Testing.

PayPal to unleash new Android SDK for in-app payments

Whilst in-app purchases become ever more popular, mainly from the rise of the “freemium” model, PayPal wants to get a slice of the pie on Android.

Announced on Monday, a new SDK from the payment service is to be released first to US developers on May 15.

 

This follows a release of the iOS version of the SDK which was debuted just over two months ago,...

By Ryan Daws, 14 May 2013, 0 comments. Categories: Android, Development Tools, iOS, Marketing, Monetisation.

Startup Dekko moves from OS to AR with $3.2 million funding

Last year Dekko had big plans to turn the real-world into an Operating System, full of applications which blend reality with technology, a Google glass without the glasses.

The company hasn’t dropped its plans; instead refocusing on smaller steps to eventually meet their overall goal of augmented reality world domination.

 

Dekko has developed technology to map the world in 3D using a smartphone camera or tablet which is represented as “digital...

By Ryan Daws, 13 May 2013, 0 comments. Categories: Android, App Stores, Gaming, iOS, iPad, Platforms, Testing, VR.

Will Google revolutionise gaming with ‘Play Games’?

“Dear gamers; have you ever dreamt of the perfect cross-platform gaming experience?

Dear developers; have you ever dreamt of creating games with first-party matchmaking and achievements/leaderboards?

We hereby present ‘Play Games’.

Kind regards, Google.”

 

Okay, this letter may have been fictional, but this is exactly how I’d pitch ‘Play Games’ at I/O if I were Google (disclaimer: I’m not.)

Play Games isn’t even confirmed yet, but

By Ryan Daws, 13 May 2013, 0 comments. Categories: Android, App Stores, Development Tools, Gaming, iOS, Platforms.

Use Facebook in-app actions to target specific users

Along with Facebook’s latest SDK update, developers can now target users who perform specific actions in-app through a new targeting field which seeks out your existing customers from their ‘App User ID’ to further help reach the people desired.

For example, anyone who purchased a specific item within your app can be displayed real-world items they may wish to purchase.

Game developers could target users...

By Ryan Daws, 10 May 2013, 0 comments. Categories: Advertising, Android, Development Tools, Facebook, iOS, Marketing.