Will Google revolutionise gaming with ‘Play Games’?

“Dear gamers; have you ever dreamt of the perfect cross-platform gaming experience?

Dear developers; have you ever dreamt of creating games with first-party matchmaking and achievements/leaderboards?

We hereby present ‘Play Games’.

Kind regards, Google.”

 

Okay, this letter may have been fictional, but this is exactly how I’d pitch ‘Play Games’ at I/O if I were Google (disclaimer: I’m not.)

Play Games isn’t even confirmed yet, but

By Ryan Daws, 13 May 2013, 0 comments. Categories: Android, App Stores, Development Tools, Gaming, iOS, Platforms.

Use Facebook in-app actions to target specific users

Along with Facebook’s latest SDK update, developers can now target users who perform specific actions in-app through a new targeting field which seeks out your existing customers from their ‘App User ID’ to further help reach the people desired.

For example, anyone who purchased a specific item within your app can be displayed real-world items they may wish to purchase.

Game developers could target users...

By Ryan Daws, 10 May 2013, 0 comments. Categories: Advertising, Android, Development Tools, Facebook, iOS, Marketing.

SWTOR doubles monthly revenue on switch to “freemium”

The gaming industry has been witnessing a shift towards the “freemium” model lately; clearly it’s working and worth considering after EA announced profits for Star Wars: The Old Republic (SWTOR) have doubled since making the free switch.

Freemium is the act of releasing an app for, well, free. This looks extremely appealing for customers, but of course everyone needs to fund their development and earn a profit from the time invested, so these apps make money through advertising or in-app...

By Ryan Daws, 08 May 2013, 1 comment. Categories: Android, Development Tools, Industry, iOS, Monetisation.