Expert advice: Creating, selling and marketing your killer app
Coming up with a killer idea for an app can be a mind bending process. Unfortunately, once you’ve done that, the hard work is only just beginning; you’re competing with millions of other killer ideas, both in apps stores and in the murky business of PR and marketing.
Luckily, we caught up with two guys who have been there and done it, numerous times, to ask them for some insight into the processes and key decisions behind creating successful apps.
Mark Sigal, co-founder and chief product officer at one of the...