Top tips to develop a successful app for the consumer
Developers must create an emotional experience when making an app, according to a panel of industry experts at Apps World Europe on Monday.
Regular users are made if a connection is made between the app and the audience, if the app is suited to the target’s needs. However, it was agreed that this wasn’t the only reason behind building successful applications, and developers must be tuned in to other aspects involved with the consumer.
Grab their attention
Andrew Ashe, MD of EuroTalk, advised developers to focus on the first 60 seconds of the user’s experience within an app, in order to keep them interested in your application. “If you’ve lost them in the first 60 seconds, you’ve lost them forever. Don’t think that you’ve got...