Why aren’t more brands using mobile advertising?

As a mobile advertising pundit who lives and breathes the mobile advertising world including its demographics and growth stats, I remain confounded that more brands have not yet jumped fully into this unique opportunity to reach audiences.

Of course, there are the early adopter companies and forward thinking organizations playing in this space but I am surprised that brands have not yet leaped on board in a way that matches the audience adoption of the mobile platform.

Look at the audience stats. For example,...

By Dale Carr, 17 February 2012, 0 comments. Categories: Advertising, Industry.

Developers’ Guide to MWC

Here’s our Top Ten Tips for surviving Mobile World Congress.

  • Business CardsHow many cards were you planning on bringing? Nope – bring twice as many! Make sure you actually do something with the cards you pick up – I like WorldCard for scanning in cards.
  • Pick Up All The SchwagEvery company will be handing out free posters, stressballs, branded USB sticks, samples, and – in some cases – giving away phones. Take everything you can lay your hands on.
  • Hand...
  • By InMobi, 07 February 2012, 0 comments. Categories: Development Tools, Industry.

    Can SME's tap into App Revolution to fuel their growth?

    Kevin Miller, CEO, RunRev

    Much is made about the importance of technology. The Department for Business, Innovation & Skills recently announced a £145 million boost to improve the UK's e-infrastructure. The reality, however, is that IT infrastructure enhancements will not benefit the vast majority of businesses to drive productivity and profitability. But there is one IT revolution that they can tap into and benefit from.

    The hype that surrounded Apple's announcement about the iPhone 4S...

    By Kevin Miller, 25 January 2012, 0 comments. Categories: Android, Apple, App Stores, Development Tools, Industry, iOS, Languages, Platforms.

    The pace of new app development dwarfs the release of other kinds of media

    Somewhere at a computer last Wednesday, a developer pushed a button and the 1 millionth mobile app went to market.

    Apps shrink the functions that were once available only on a desktop computer to make them usable on smartphones and mobile devices – stock trades, restaurant reviews, Facebook, streaming radio, photographs, news articles, videos and, of course, Angry Birds.

    The pace of new app development dwarfs the release of other kinds of media. “Every week about 100 movies get released worldwide,...

    By 3Squared, 20 December 2011, 0 comments. Categories: App Stores, Development Tools, Devices, Industry.

    Australia’s high court lifts Samsung Galaxy Tab ban

    Australia’s High Court has lifted a ban on the sale of Samsung’s Galaxy tablet in the country in time for the Christmas shopping season.

    Apple won a ban on the devices, claiming Samsung had copied its iPhone and iPad.

    South Korean Samsung had been unable to sell products in Australia since July.

    The two companies are engaged in legal battles in more than 10 countries since April accusing each other of infringing smartphone and tablet patents.

    Last month, Samsung won an appeal against a temporary...

    By 3Squared, 09 December 2011, 0 comments. Categories: Apple, Industry, Samsung.

    Yahoo Vs Google Plus

    Google is the unanimously accoladed king of search, but now there are plans to take it's audience even higher with initial thoughts about acquiring Yahoo.

    The ailing company Yahoo, still has a large presence on the net what with the likes of Yahoo answers being an often turned to source of information, however other parts of Yahoo are definitely ailing with Yahoo mail from Bt for example being increasingly hard to use compared to other services like gmail.

    Google on the other hand is on the up and up, as you...

    By Duwain Marnitz, 05 December 2011, 0 comments. Categories: Android, Industry, Platforms.

    Top tips to develop a successful app for the consumer

    Developers must create an emotional experience when making an app, according to a panel of industry experts at Apps World Europe on Monday.

    Regular users are made if a connection is made between the app and the audience, if the app is suited to the target’s needs. However, it was agreed that this wasn’t the only reason behind building successful applications, and developers must be tuned in to other aspects involved with the consumer.

    Grab their attention 

    Andrew Ashe, MD of EuroTalk, advised...

    By Dani Millward, 01 December 2011, 0 comments. Categories: Design, Development Tools, Industry.

    Apple Claims Potential Injunction Against iCloud Could Result in $2.7bn Loss

    FOSS Patents reports that a pending court case in Germany could have significant ramifications for Apple, with a potential injunction shutting down the company’s iCloud service there over infringement of a Motorola Mobility patent being pegged as a $2.7 billion risk to Apple.

    In brief, Motorola asserted last year that Apple’s MobileMe service infringes upon a Motorola patent related to data synchronization. Motorola amended the suit to include iCloud...

    By 3Squared, 23 November 2011, 0 comments. Categories: Apple, Cloud, Industry.

    Amazon 'Kindle Phone' could be released in late 2012

    Amazon may develop its own smartphone after the recent success of its Kindle devices, which could be launched by 2012.

    According to a report by research firm Citigroup, Amazon have asked Taipei-based company, Foxconn, to help make the smartphone. Foxconn has previously working with Apple to develop its iPhone device.

    The smartphone will use Texas Instrument’s OMAP 4 processor, which is also used for the Kindle Fire tablet, it's been...

    By Dani Millward, 21 November 2011, 0 comments. Categories: Amazon, Development Tools, Devices, Industry.

    Stanford University make app development course available for free

    Stanford University has released its mobile app development course online for free, giving developers an opportunity to learn more about Apple's iOS outside the classroom.

    A series of lectures, slides and videos, from its iPad and iPhone Application Development (CS193P) course, are available to download from iTunes U.

    The US institution has posted six lectures lasting an hour each,...

    By Dani Millward, 21 November 2011, 0 comments. Categories: Apple, Development Tools, Devices, Industry, iOS, iPad.