Wearable tech too expensive for consumer take-up, research reveals
Even though wearable technology is one of the hottest tech trends right now, consumers simply won’t go for it unless it becomes more affordable.
That’s the finding from GfK research, which polled 1600 UK and US adults in September and found that even though awareness was high, prices were too steep for serious consumer adoption.
The figures do make for interesting reading, with 7% of 16-24 year olds surveyed owning wearable technology, and 6% of the general population on board. This includes the...