Google takes its Optimize tools for website A/B testing out of beta
Google has removed the beta tag from its Optimize tools for A/B website testing as part of today’s global launch.
Optimize and Optimize 360 first came on the scene back in 2015 when a limited beta was launched to offer a lucky few additional help with their websites. Running on top of Google Analytics, the Google Optimize tool allows developers to see which versions of their website receive the best reception based on a set objective.
“We love the fact that Optimize 360 seamlessly integrates with...