The Simplicity Paradox
By Mark Taoilinn
While speaking with a graphic designer friend of mine recently I was reminded how much work goes into making something look simple yet striking.
Take the Apple iCloud logo for example.
The Apple iCloud Logo
Looking at it you would be forgiven for thinking “I could do that, I’ve been drawing clouds since kindergarden”.
When you examine the image in more detail you come to realize that there's a lot going on under the hood....