Flurry claims indie app devs are becoming “endangered species”

Analytics firm Flurry has released its latest report on device proliferation, which shows a steep upward curve in terms of the number of device models a dev needs to support  if you want your app to be fully optimised.

The research, as seen in the graph below, found that if you want your app to cover 80% of total active devices, you need it to be compatible with 156 different models. For your app to cover nine in ten active devices, that number shoots up to 331 models.

If you’re aiming lower, the...

By James Bourne, 06 March 2013, 0 comments. Categories: Analytics, Android, Development Tools, iOS.

Has Kii unlocked the future of app analytics? #AppsWorld

Mobile technology service provider Kii has launched Kii Analytics, which claims to be unique in that it is the first fully customisable in-app analytics tool on the market.

The analytics tool can be worked in conjunction with mobile backend as a service (MBaaS) Kii Cloud – also released today out of beta – allowing developers to run custom metrics intuitively and with flexibility.

Other features of the nascent tool include being able to create multiple dimensions per metric, utilising a Developer...

By James Bourne, 06 February 2013, 0 comments. Categories: Analytics.

Apptrace takes the pain out of app review insight with sentiment analysis

Mobile analytics firm Adeven has unveiled a new feature of its free Apptrace service that allows developers to track the sentiment of reviews on their iOS apps from within App Store.

Their complex algorithms are capable of analysing millions of reviews a day, providing daily statistical feedback. The platform currently measures three metrics, which it gleans from the language of user reviews. These criteria are positivity, addictiveness and crash complaints.

The platform is totally free for developers to use,...

By Matt Henkes, 06 December 2012, 0 comments. Categories: Analytics, Apple, App Stores.

Flurry: Android and iOS adoption quickest in China

According to analytics experts Flurry, the fastest growing iOS and Android markets is China, by a considerable distance.

Flurry estimates that, with the application coverage it provides, over 90% of all iOS and Android devices can be detected, so these figures appear to be about as accurate as they could possibly be.

The US still leads in terms of number of active iOS and Android devices, with 165 million. China is a relatively close second on 128m devices, with the UK (31m), South Korea (28m) and Japan (22m)...

By James Bourne, 29 August 2012, 0 comments. Categories: Analytics, Android, iOS.

400,000 iOS apps never been downloaded, says Adeven

Adeven says plenty of iOS apps are unloved and unfound – but is this a fair assumption?

Analytics agency Adeven has claimed that a staggering 400,000 “zombie” iOS apps have never been downloaded and remain dormant in the App Store.

Given Apple announced in June that there are a total of 650,000 apps in the App Store, then that's a pretty hefty number.

Berlin-based Adeven claims the figure of the zombie apps – in other words, an invisible app with no downloads or ratings – as it...

By James Bourne, 03 August 2012, 0 comments. Categories: Analytics, App Stores, iOS.

3 Must Have Apps for Developers

If you’ve got any kind of interest in development then there’s no escaping the fact that the Android operating system is continuing to become one of the biggest operating system hits on the planet. Now that countless smartphones come running it, and plenty of tablet devices too, there seems to be little doubt that Android will soon dominate the world of mobile gadgetry.

Added to the popularity of the Android OS is the fact that there are a growing number of apps for the platform too, many of which...

By Rob Clymo, 05 March 2012, 0 comments. Categories: Analytics, Android, Design, Development Tools.

Flurry for App Marketing: Which Developers use Flurry?

We've finally come to the end of our series of articles for app marketing. After looking at Fivver, Facebook ,Twitter advertising for apps and more we finally come to a dedicated service that many app developers swear by: Flurry.

Self described as a traffic acquisition and monetisation network for apps ,Flurry has worked with a series of high profile developers,...

By Duwain Marnitz, 13 February 2012, 0 comments. Categories: Analytics, Marketing.

2012 — The Enterprise Mobile App Grows Up?

We’re basing that assessment not only on what we do (though that makes sense from the perspective of gratuitous self-promotion, don’t you think?) but also because we’ve been clocking some great feedback and participating in so many conversations reinforcing that notion.

When we were at the last MoDevEast Hackathon, which we recently raved about, profiled, and

By Jim Casey, 21 December 2011, 0 comments. Categories: Analytics, Development Tools, Monetisation, Security.