Nginx (and the Web) gets faster – give thanks to ‘SPDY’
Nginx, the world’s third most popular web server, has just released version 1.4 supporting the speedy ‘SPDY’ protocol making the web faster, alongside a whole host of new features.
‘SPDY’ is the protocol advancing ‘HTTP’, which can help websites load up to 40 percent faster. This is particularly useful since it helps power some of the biggest name sites, including Facebook and Dropbox.
The server is currently rising rapidly, and used by many...
Best practices to make your social app a global success
In 2012, Facebook dominated the social networking space on mobile devices, accounting for 85% of usage in North America and occupying the #1 position in most markets. The penetration of other social apps in the west has slowed down considerably due to FB’s dominance, and according to eMarketer, market growth is expected to drop from 50% in 2011 to 18% in 2014. However, in 2013, Asian Newbies such as Line and Kakao seem to have redefined social networking on mobile. With 74 million users in less than 18...
How to measure app analytics sessions sensibly
Let’s be smart about this and acknowledge that we love data and stats. With them, we’re able to learn about our app users, where they come from, what they do in the app and how much money they spend. Stats also help us understand how an app is actually performing. Real facts help us to make real decisions, right? Most importantly, principle number one is to make sure what you measure makes sense (and ideally in the long run it helps you get more than cents).
One of the key app analytics KPIs...
Got a struggling app? Save it with cohort analysis
One of the most important events in measuring a customer’s lifecycle of engagement with an application is the moment when they install or first monetize. Understanding those critical days, weeks or even months afterward are what can determine either the success or failure of an application.
The Holy Grail of mobile apps: How to predict customer LTV
Martin Colaco will be giving a talk on “Feature Extraction for Predictive LTV Modeling...
Flurry claims indie app devs are becoming “endangered species”
Analytics firm Flurry has released its latest report on device proliferation, which shows a steep upward curve in terms of the number of device models a dev needs to support if you want your app to be fully optimised.
The research, as seen in the graph below, found that if you want your app to cover 80% of total active devices, you need it to be compatible with 156 different models. For your app to cover nine in ten active devices, that number shoots up to 331 models.
If you’re aiming lower, the...
Has Kii unlocked the future of app analytics? #AppsWorld
Mobile technology service provider Kii has launched Kii Analytics, which claims to be unique in that it is the first fully customisable in-app analytics tool on the market.
The analytics tool can be worked in conjunction with mobile backend as a service (MBaaS) Kii Cloud – also released today out of beta – allowing developers to run custom metrics intuitively and with flexibility.
Other features of the nascent tool include being able to create multiple dimensions per metric, utilising a Developer...
Apptrace takes the pain out of app review insight with sentiment analysis
Mobile analytics firm Adeven has unveiled a new feature of its free Apptrace service that allows developers to track the sentiment of reviews on their iOS apps from within App Store.
Their complex algorithms are capable of analysing millions of reviews a day, providing daily statistical feedback. The platform currently measures three metrics, which it gleans from the language of user reviews. These criteria are positivity, addictiveness and crash complaints.
The platform is totally free for developers to use,...
Flurry: Android and iOS adoption quickest in China
According to analytics experts Flurry, the fastest growing iOS and Android markets is China, by a considerable distance.
Flurry estimates that, with the application coverage it provides, over 90% of all iOS and Android devices can be detected, so these figures appear to be about as accurate as they could possibly be.
The US still leads in terms of number of active iOS and Android devices, with 165 million. China is a relatively close second on 128m devices, with the UK (31m), South Korea (28m) and Japan (22m)...