App behaviour: Why developers can no longer ignore China

It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East – China, can no longer be ignored.Last year, China was declared as the world leader in iOS and Android device activations and more recently, it broke a new world...

By InMobi, 21 May 2013, 0 comments. Categories: Analytics, Android, App Stores, Development Tools, Industry, iOS, Marketing, Monetisation.

Brits aren’t interested in Google Glass because of lack of style, research shows

Although many fellow British journalists cannot wait to get their hands on the eyewear augmenting information in our lives courtesy of Google and partners, not everyone appears to share the same amount of enthusiasm – and the cause appears to be lack of style.

The research comes from VoucherCodesPro who polled 1,512 adults on their opinions due to a huge rise in web searches regarding Google Glass.

Firstly, participants were asked “Would you be interested in owning Google Glass once it’s...

By Ryan Daws, 09 May 2013, 1 comment. Categories: Analytics, Android, Industry, Platforms, VR.

Windows 8 devs bemoaning lack of ad money

Many developers rely on in-app advertising to fund development; from initial release through to expansion. Windows 8 developers have been wondering, where has their ad revenue has gone?

The advertisements provided in both Windows 8 and mobile OS equivalent Windows Phone 8 is provided by pubCenter.

Since March 31 however, these ads are just not being displayed. Potentially apps which should be getting millions of impressions aren’t converting into cash.

So what’s happening? Despite many posts on...

By Ryan Daws, 01 May 2013, 0 comments. Categories: Advertising, Analytics, Development Tools, Marketing, Microsoft, Monetisation, Platforms.

Nginx (and the Web) gets faster – give thanks to ‘SPDY’

Nginx, the world’s third most popular web server, has just released version 1.4 supporting the speedy ‘SPDY’ protocol making the web faster, alongside a whole host of new features.

‘SPDY’ is the protocol advancing ‘HTTP’, which can help websites load up to 40 percent faster. This is particularly useful since it helps power some of the biggest name sites, including Facebook and Dropbox.

The server is currently rising rapidly, and used by many...

By Ryan Daws, 26 April 2013, 0 comments. Categories: Analytics, Cloud, Development Tools, Industry, Platforms.

Best practices to make your social app a global success

In 2012, Facebook dominated the social networking space on mobile devices, accounting for 85% of usage in North America and occupying the #1 position in most markets. The penetration of other social apps in the west has slowed down considerably due to FB’s dominance, and according to eMarketer, market growth is expected to drop from 50% in 2011 to 18% in 2014. However, in 2013, Asian Newbies such as Line and Kakao seem to have redefined social networking on mobile. With 74 million users in less than 18...

How to measure app analytics sessions sensibly

Let’s be smart about this and acknowledge that we love data and stats. With them, we’re able to learn about our app users, where they come from, what they do in the app and how much money they spend. Stats also help us understand how an app is actually performing. Real facts help us to make real decisions, right? Most importantly, principle number one is to make sure what you measure makes sense (and ideally in the long run it helps you get more than cents).

One of the key app analytics KPIs...

By Paul H Müller, 25 April 2013, 0 comments. Categories: Analytics, Android, App Stores, Development Tools, iOS.