Brits aren’t interested in Google Glass because of lack of style, research shows

Although many fellow British journalists cannot wait to get their hands on the eyewear augmenting information in our lives courtesy of Google and partners, not everyone appears to share the same amount of enthusiasm – and the cause appears to be lack of style.

The research comes from VoucherCodesPro who polled 1,512 adults on their opinions due to a huge rise in web searches regarding Google Glass.

Firstly, participants were asked “Would you be interested in owning Google Glass once it’s...

By Ryan Daws, 09 May 2013, 1 comment. Categories: Analytics, Android, Industry, Platforms, VR.

Windows 8 devs bemoaning lack of ad money

Many developers rely on in-app advertising to fund development; from initial release through to expansion. Windows 8 developers have been wondering, where has their ad revenue has gone?

The advertisements provided in both Windows 8 and mobile OS equivalent Windows Phone 8 is provided by pubCenter.

Since March 31 however, these ads are just not being displayed. Potentially apps which should be getting millions of impressions aren’t converting into cash.

So what’s happening? Despite many posts on...

By Ryan Daws, 01 May 2013, 0 comments. Categories: Advertising, Analytics, Development Tools, Marketing, Microsoft, Monetisation, Platforms.

Nginx (and the Web) gets faster – give thanks to ‘SPDY’

Nginx, the world’s third most popular web server, has just released version 1.4 supporting the speedy ‘SPDY’ protocol making the web faster, alongside a whole host of new features.

‘SPDY’ is the protocol advancing ‘HTTP’, which can help websites load up to 40 percent faster. This is particularly useful since it helps power some of the biggest name sites, including Facebook and Dropbox.

The server is currently rising rapidly, and used by many...

By Ryan Daws, 26 April 2013, 0 comments. Categories: Analytics, Cloud, Development Tools, Industry, Platforms.

Best practices to make your social app a global success

In 2012, Facebook dominated the social networking space on mobile devices, accounting for 85% of usage in North America and occupying the #1 position in most markets. The penetration of other social apps in the west has slowed down considerably due to FB’s dominance, and according to eMarketer, market growth is expected to drop from 50% in 2011 to 18% in 2014. However, in 2013, Asian Newbies such as Line and Kakao seem to have redefined social networking on mobile. With 74 million users in less than 18...

How to measure app analytics sessions sensibly

Let’s be smart about this and acknowledge that we love data and stats. With them, we’re able to learn about our app users, where they come from, what they do in the app and how much money they spend. Stats also help us understand how an app is actually performing. Real facts help us to make real decisions, right? Most importantly, principle number one is to make sure what you measure makes sense (and ideally in the long run it helps you get more than cents).

One of the key app analytics KPIs...

By Paul H Müller, 25 April 2013, 0 comments. Categories: Analytics, Android, App Stores, Development Tools, iOS.

Flurry claims indie app devs are becoming “endangered species”

Analytics firm Flurry has released its latest report on device proliferation, which shows a steep upward curve in terms of the number of device models a dev needs to support  if you want your app to be fully optimised.

The research, as seen in the graph below, found that if you want your app to cover 80% of total active devices, you need it to be compatible with 156 different models. For your app to cover nine in ten active devices, that number shoots up to 331 models.

If you’re aiming lower, the...

By James Bourne, 06 March 2013, 0 comments. Categories: Analytics, Android, Development Tools, iOS.