App Tracking and Analytics: Demystifying the SDK

Recent trends reveal a market shift away from cost-per-click and cost-per-install as pricing models begin to reflect the growing demand for in-depth in-app analytics through cost-per-action – pricing on user engagement.

At the same time, app analytics have become increasingly more sophisticated to cater to these campaigns.

With the app economy moving towards developing and acquiring certain actions within an app it has become essential to track these events as they happen, to get a clear picture of the...

By Paul H Müller, 17 September 2013, 0 comments. Categories: Analytics, Android, Development Tools, iOS, Testing.

Paul Muller on how iOS 7 has changed, and overcoming its new challenges

This week, Paul Muller spoke to me about how Adeven has released a whole host of new features to help interpret the increased complexity of iOS 7.

I’d kicked off with dropping the biggest, but most obvious question - how much has the next version of iOS changed since version 6?

Paul starts by talking about newfound restrictions: “The major thing for us is the kind of restrictions Apple has [now]. After a long time of candidly standing by on the app tracking issue, Apple has now put down the...

By Ryan Daws, 30 July 2013, 0 comments. Categories: Analytics, Apple, Development Tools, iOS, Testing.

Jelly Bean jumps as Google Play set to surpass iOS app downloads

Google has updated its “Android landscape” survey on the Developer Dashboard, showing Jelly Bean is very close to overtaking Gingerbread as the most widespread release. This may be just in time, as Google’s Play Store is set to surpass iOS app downloads.

Currently, Gingerbread, or 2.3, is sitting at the top spot at 36.5% of install base. The latest version of the OS, Jelly Bean, is now at 33%.

Jelly Bean is version 4.1-4.2; comparing version...

The new SMS of smartphones

The first wave of telco revenues was driven by text and voice. Thanks to shortened innovation cycles in the mobile eco-system, the revenue mix of telco industry is now poised to change. Increase in usage of mobile devices to access Internet and penetration of Internet enabled smart phones have accelerated data related revenue growth of Telcos.

Smart Phones leading Mobile Internet adoption

The total number of mobile Internet users will be close to 85M by end of 2012. This represents a 170% year on year...

By InMobi, 30 May 2013, 0 comments. Categories: Analytics, Billing, Industry, Marketing.

Native apps dominate user attention

HTML5 looks like it’s losing the native app vs. mobile web war. According to a new Flurry study, users spend more than two hours a day interacting with apps and only about half an hour on the mobile web. From VentureBeat:

According to app analytics firm Flurry, which tracks app usage on a staggering 300,000 apps on over a billion active mobile devices, we...

By Mike Brown, 22 May 2013, 0 comments. Categories: Analytics, Android, App Stores, Development Tools, HTML5, iOS, Platforms, Testing.

App behaviour: Why developers can no longer ignore China

It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East – China, can no longer be ignored.Last year, China was declared as the world leader in iOS and Android device activations and more recently, it broke a new world...

By InMobi, 21 May 2013, 0 comments. Categories: Analytics, Android, App Stores, Development Tools, Industry, iOS, Marketing, Monetisation.

Brits aren’t interested in Google Glass because of lack of style, research shows

Although many fellow British journalists cannot wait to get their hands on the eyewear augmenting information in our lives courtesy of Google and partners, not everyone appears to share the same amount of enthusiasm – and the cause appears to be lack of style.

The research comes from VoucherCodesPro who polled 1,512 adults on their opinions due to a huge rise in web searches regarding Google Glass.

Firstly, participants were asked “Would you be interested in owning Google Glass once it’s...

By Ryan Daws, 09 May 2013, 1 comment. Categories: Analytics, Android, Industry, Platforms, VR.

Windows 8 devs bemoaning lack of ad money

Many developers rely on in-app advertising to fund development; from initial release through to expansion. Windows 8 developers have been wondering, where has their ad revenue has gone?

The advertisements provided in both Windows 8 and mobile OS equivalent Windows Phone 8 is provided by pubCenter.

Since March 31 however, these ads are just not being displayed. Potentially apps which should be getting millions of impressions aren’t converting into cash.

So what’s happening? Despite many posts on...

By Ryan Daws, 01 May 2013, 0 comments. Categories: Advertising, Analytics, Development Tools, Marketing, Microsoft, Monetisation, Platforms.