Why aren’t more brands using mobile advertising?

As a mobile advertising pundit who lives and breathes the mobile advertising world including its demographics and growth stats, I remain confounded that more brands have not yet jumped fully into this unique opportunity to reach audiences.

Of course, there are the early adopter companies and forward thinking organizations playing in this space but I am surprised that brands have not yet leaped on board in a way that matches the audience adoption of the mobile platform.

Look at the audience stats. For example,...

By Dale Carr, 17 February 2012, 0 comments. Categories: Advertising, Industry.

5 key thoughts to marketing your mobile app development

The years 2012, with the global demand and supply of mobile apps continuously rising, it is vital to ensure your mobile app development benefits from the exposure it deserves.

The following 5 tips for mobile app development are vital thoughts to implementing your mobile app strategy.

1. Is there a benefit for the end user of my app? When developing your mobile app solution, keep your end user at the front of the project. Ask yourself questions such as how will this benefit my customer, what can they do...

By David Weaver, 30 January 2012, 0 comments. Categories: Advertising, App Stores, Development Tools, Marketing.

Why 2011 was the year of app monetisation

Everyone does it so why fight the trend. Reviewing the previous year as the “The Year of something or some other,” is almost mandatory nowadays – so as 2012 begins we take a look at the last 12 months.

The year started out with predictions for the “Year of the App” or “The Year of the Smartphone”. Both are true, but in reality, 2010 was the year that both began to dominate the mobile market.

What really changed in 2011 was that app developers started to make money...

By Dale Carr, 25 January 2012, 0 comments. Categories: Advertising, Monetisation.

Breaking Into The Android Top 10

Everyone wants to break in to the top ten of the Android app store. It's one of the most coveted positions because it shows other users just how good your app is.

It also increases visibility, which leads to more downloads, which leads to more revenue.

So, the question I'm often asked is: "how many downloads do I need to get to hit the Android top ten?"

The answer is simple.... It's just 17.

Of course, that's only if you want to be in the top ten paid-for cookery widgets in the Tuvalu app store. Have a bit...

By InMobi, 11 January 2012, 0 comments. Categories: Advertising, Android, App Stores, Development Tools, Marketing, Monetisation.

The Google Update – Search Plus Your World

In a move to provide its users with more customised and personal search results, Google have launched their new “Search Plus Your World” feature to their enormously popular search engine.

The new features, which are currently only available on google.com in English but are being rolled out globally, takes a far more social stance on the search, offering custom search results which displays content from your Google+ network as well as global results. You can use Google Search Plus Your World...

By Silicon Beach Training, 11 January 2012, 0 comments. Categories: Advertising, Social media.

Zeebox offers new social TV platform for app developers

A new dual-screen app that links TV and social media together has been released, offering developers a chance to add to the service and advertisers to provide direct routes to products.

Created by Anthony Rose, the man behind BBC's iPlayer, Zeebox combines live programme information and real-time viewing figures, whilst having access to social networks.

Its API will be open for developers to add apps to its 

By Dani Millward, 03 November 2011, 0 comments. Categories: Advertising, Development Tools, Devices, iPad, Languages, Social media.

MobileApps.com aims for fairer deal for apps developers

Alvin Koay’s Singapore-based startup MobileApps.com aims to deliver a fairer deal to app developers, providing a pan-platform wholesale app market that allows them to bank more cash from each app that’s sold.

Hailed by some commentators as a ‘Robin Hood’ of the apps industry, MobileApps.com compares favourably to the main app stores in cash terms,...

By Six Degrees, 03 August 2011, 0 comments. Categories: Advertising, Marketing, Monetisation, Platforms.