Best practices to make your social app a global success

In 2012, Facebook dominated the social networking space on mobile devices, accounting for 85% of usage in North America and occupying the #1 position in most markets. The penetration of other social apps in the west has slowed down considerably due to FB’s dominance, and according to eMarketer, market growth is expected to drop from 50% in 2011 to 18% in 2014. However, in 2013, Asian Newbies such as Line and Kakao seem to have redefined social networking on mobile. With 74 million users in less than 18...

How automotive brands can win with mobile

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. This was bound to happen with the coming of the Internet and the mobile and the way media has changed over the last few years. People have moved to online, more so to mobile and social media, where they look for vehicle pricing, model information, photo...

By InMobi, 19 April 2013, 0 comments. Categories: Advertising, Industry.

Privacy as a priority in mobile advertising

Privacy is always a priority topic for discussion in technology circles, and only the other week we saw Google summoned to appear before European data protection officials regarding their privacy policy.

As InMobi has developed in size and stature – particularly over the past year, we have also grown in sophistication through continuing to evolve and improve the services that support the smooth running of our...

By InMobi, 21 March 2013, 0 comments. Categories: Advertising, Development Tools.

Extending the momentum of a newly launched app: Ad content

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your advertising campaign.Let’s take a deeper look into the second of the five - ad content.

The ad unit is the user’s first exposure to your app and hence needs to make an impact on the user. It needs to perk the user’s interest in a way that the user would want to...

By InMobi, 11 February 2013, 0 comments. Categories: Advertising, Development Tools, Monetisation.

Extending the momentum of your newly launched app

Yes, you have a great app, but are you sure users are seeing it? With the number of active apps crossing 760,000 on App Store and 675,000 on Google Play, every new app is facing severe competition to be discovered. With an average of 921 new apps being launched per day, an app stores is an ocean of apps that is growing larger by the day and the threat of being lost amidst...

By InMobi, 04 February 2013, 0 comments. Categories: Advertising, Marketing, Monetisation.

How is app marketing affected by iOS 6?

With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps.

This was apparent as reports trickled in about the changes that occurred to Apple’s App Store.

The App Store redesigned

Once the users finished testing out the new iOS 6 options, they were eager to find all their favourite apps and new apps to install into the extra row on their app home screens.

Unfortunately, they...

By Ryan Merket, 14 November 2012, 0 comments. Categories: Advertising, App Stores, iOS, Monetisation.

Building stronger brands with the most influential consumer segment: "Mobile Mothers"

Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions. As avid users of digital media, mothers are turning to smartphones to help organize their activities.

Their ability to research purchases combined with their spending power gain marketers’ attention and provides a great opportunity for marketers to engage with moms in a...

By InMobi, 31 August 2012, 0 comments. Categories: Advertising, Marketing, Monetisation.

Connected devices and consumer behaviour: Insights for developers

As penetration of smartphones, tablets, and other connected devices such as smart TVs increases around the world, consumer behavior is shifting – but how does this impact developers?

InMobi’s connected device research with Mobext uncovers key trends and the opportunities they create for developers.

Consumers are constantly using and switching between multiple devices throughout the day. Tablet users, for example, will use smartphones on the go and while commuting, PCs at work, and tablets and...

By InMobi, 01 August 2012, 0 comments. Categories: Advertising, Devices.

Android overtakes iOS as top platform for mobile advertisers

Research from advertising network Adfonic has found that, globally, Android devices are consistently hitting more ad impressions than iOS.

As part of its Global AdMetrics Report for the second quarter of this year, Android increased its share of global ad impressions from 38% to 46% in quarter 2 whilst iOS dropped from 45% to 34%.

Android continued its dominance of the North American advertising marketplace, with a whopping 63% of impressions accounted for on Android – up...

By James Bourne, 19 July 2012, 0 comments. Categories: Advertising, Android, iOS.