Amazon’s API update offers innovative monetisation

Whilst Amazon is getting more immersed into their own hardware, software, and incredible cloud capabilities; at their forefront – the company is still the world’s largest online retailer.

This brings unique advantages in what the company can offer to not only consumers, but also developers...

The firm is expanding its advertising opportunities through the launch of its Mobile Associates API. This addition to Amazon’s portfolio will be available across their own products including the Kindle...

By Ryan Daws, 28 August 2013, 0 comments. Categories: Advertising, Amazon, Development Tools, Monetisation.

Got an awesome startup? Register for “Million Pound Startup”

The Million Pound Startup is an international competition for all the entrepreneurs out there (of any industry) who can register for free – instantly promoting your business or idea – and be in for the running of winning a million pounds.

Worth a go, surely?

 

Whilst usually these kinds of contests head straight to my delete folder, the backing of some high-profile names took my intrigue. Opening the website presented a very visual look at all...

Market Android apps by optimizing for the app market

Let me tell you something that I think you may already know – the Android app market place is getting crowded and competition for apps is heating up at a phenomenal speed. So how do you market Android apps to ensure that they don’t get lost in the Android app market? The first and most important step that many people forget is to ensure that their app is app store optimized.

By Leah Goodman, 01 July 2013, 0 comments. Categories: Advertising, Android, App Stores, Development Tools, Marketing, Monetisation, Testing.

Microsoft crushes critique with Windows 8.1

As Steve Ballmer took the stage at Microsoft’s annual BUILD developer conference, he was quick to pull focus on the company’s new “rapid development” cycle.

With Windows 8.1, the release features over 700 updates since release last November, quicker than the usual three year update!

Although not billed as a major release, many would certainly call it so. The new features and enhancements drastically change how the system functions, and is much more comprehensive than it would first...

By Ryan Daws, 27 June 2013, 0 comments. Categories: Advertising, Design, Industry, Marketing, Microsoft, Platforms, Testing.

The future of mobile ad sales, 3.4 billion to 80 billion!

Research flurry is reporting that mobile apps hit 58 million users during primetime. Yes, that’s primetime network television, 8 PM. When you compare the $3.4 billion generated in revenue in 2012 with the network television 74 billion dollars in 2012 it begs the question as to why mobile apps make such little money in advertising. That’s only 4.5% of revenues seen in television...

By Jeff Williams, 17 May 2013, 1 comment. Categories: Advertising, Android, Apple, App Stores, Industry, iOS.

Use Facebook in-app actions to target specific users

Along with Facebook’s latest SDK update, developers can now target users who perform specific actions in-app through a new targeting field which seeks out your existing customers from their ‘App User ID’ to further help reach the people desired.

For example, anyone who purchased a specific item within your app can be displayed real-world items they may wish to purchase.

Game developers could target users...

By Ryan Daws, 10 May 2013, 0 comments. Categories: Advertising, Android, Development Tools, Facebook, iOS, Marketing.

Windows 8 devs bemoaning lack of ad money

Many developers rely on in-app advertising to fund development; from initial release through to expansion. Windows 8 developers have been wondering, where has their ad revenue has gone?

The advertisements provided in both Windows 8 and mobile OS equivalent Windows Phone 8 is provided by pubCenter.

Since March 31 however, these ads are just not being displayed. Potentially apps which should be getting millions of impressions aren’t converting into cash.

So what’s happening? Despite many posts on...

By Ryan Daws, 01 May 2013, 0 comments. Categories: Advertising, Analytics, Development Tools, Marketing, Microsoft, Monetisation, Platforms.