AppsFlyer: ‘Hyper casual’ gaming is boosting in-app advertising

Mobile attribution and marketing analytics firm AppsFlyer has released a new report highlighting the opportunity for in-app advertising driven by the growth of "hyper casual" gaming.

Hyper casual games are defined as offering instant but highly engaging tap-to-play gameplay. Basically, the kind of games you often see people playing one-handed on packed trains around the world.

According to AppsFlyer, these games now have the highest number of installs on average in 50...

Apple removes 18 iOS apps for fraudulent advertising activity

Apple has removed 18 iOS apps after determining they were being used to earn money for cybercriminals by conducting ad fraud.

The apps were found to be secretly clicking adverts to earn the attacker cash. While such conduct is not intrusive and may not even be noticeable by the user, it can slow down the device, use more data, and/or drain the battery faster.

Security researchers at Wandera discovered 17 of the infected apps which spanned a wide range of categories including...

Google bans yet another Chinese app developer for invasive ads

Google has banned a Chinese app developer for violating its advertising policies shortly after booting another from the Play Store.

CooTek, a company listed on the New York Stock Exchange, has found itself on Google’s naughty list and had dozens of its app removed.

The company is most well known in Western countries for its TouchPal keyboard but also had a range of apps spanning various categories. CooTek predominately focused on health-oriented apps such as HiFit, Abs...

How to easily integrate real flight and travel data into any app

Sponsored The statistics around online travel show that users are particularly used to the app experience. A study carried out last year found that 58% of the more than 950 end travellers polled said they preferred apps to search for flights. 53% said they preferred apps to search for accommodation.

Whether you work in travel, are a developer interested in the industry or an entrepreneur looking for...

Google will revise ad blocker-killing Chromium proposal

Google has decided to revise its proposed Chromium update that would have killed ad blockers and some other extensions.

The proposal, to restrict Chromium's script blocking capabilities to the new DeclarativeNetRequest API instead of the old webRequest API, caused a backlash from extension developers and users.

Chromium engineer Devlin Cronin provided an update on Google Groups following the outcry:

“I’d like to reiterate that...

Facebook tightens security of some APIs in platform changes

Amid the continued fallout after Cambridge Analytica took advantage of Facebook’s APIs, the social media giant is making several platform changes.

For anyone who’s been living under a rock, election data firm Cambridge Analytica partnered with an app which used prior versions of Facebook’s advertising API to collect data on at least 87 million users without their consent.

Investigations are ongoing as to whether this data was used to influence people’s...

Comply with COPPA or risk a lawsuit like Disney

If you build apps that are intended for children, make sure you comply with COPPA or risk a lawsuit similar to Disney.

The Walt Disney Company is facing a lawsuit for allegedly failing to protect the personal information of children using its apps. Amanda Rushing, the complainant, filed the lawsuit on Thursday in the San Francisco/Oakland division of the United States District Court.

Four other affiliated defendants will join The Walt Disney Company including Disney Electronic...

Apple cracks down on OS-level ad blockers

If your iOS app uses a VPN-based solution to prevent ads being displayed, you may find it can no longer be updated. For app developers who use ads to monetise, you may find an uptick in revenue as a result.

Apple appears to be cracking down on its policy that apps cannot affect others. The developers of popular ad blocking apps that have managed to slip through and go undetected – such as  Adblock and Weblock – claim Apple has stopped accepting updates on the grounds...

Apple slashes affiliate app commission by almost 65 percent

According to a document obtained by MacStories’ Federico Viticci, Apple plans to slash the commission received for some affiliate referrals.

The rate, beginning May 1st, will be reduced by almost 65 percent to just 2.5 percent from the current 7 percent. The document indicates the reduced rate will only affect App Store and in-app purchase referrals, at least for now. Referrals for iTunes content such as music, movies, TV shows, and books will still receive the 7 percent...

Windows 10 developer calls out Microsofts strategy

(Image Credit: iStockPhoto/ThomasVogel)

The founder of AdDuplex - the company behind 'AppRaisin' for Windows 10 - has called out Microsoft on its mobile strategy alongside the announcement it has ceased active development on its popular software. 

Alan Mendelevich, who founded AdDuplex in 2011, wrote on his blog yesterday to detail his reasons for no longer focusing on AppRaisin development and spoke bluntly to...