Facebook tightens security of some APIs in platform changes

Amid the continued fallout after Cambridge Analytica took advantage of Facebook’s APIs, the social media giant is making several platform changes.

For anyone who’s been living under a rock, election data firm Cambridge Analytica partnered with an app which used prior versions of Facebook’s advertising API to collect data on at least 87 million users without their consent.

Investigations...

By Ryan Daws, 03 July 2018, 0 comments. Categories: Advertising, API, Facebook, Platforms.

Comply with COPPA or risk a lawsuit like Disney

If you build apps that are intended for children, make sure you comply with COPPA or risk a lawsuit similar to Disney.

The Walt Disney Company is facing a lawsuit for allegedly failing to protect the personal information of children using its apps. Amanda Rushing, the complainant, filed the lawsuit on Thursday in the San Francisco/Oakland division of the United States District Court.

Four other affiliated defendants will join The Walt Disney Company including Disney Electronic Content, marketing platform...

By Ryan Daws, 08 August 2017, 1 comment. Categories: Advertising, Ethics, Industry, Marketing, Platforms.

Apple cracks down on OS-level ad blockers

If your iOS app uses a VPN-based solution to prevent ads being displayed, you may find it can no longer be updated. For app developers who use ads to monetise, you may find an uptick in revenue as a result.

Apple appears to be cracking down on its policy that apps cannot affect others. The developers of popular ad blocking apps that have managed to slip through and go undetected – such as  Adblock and

By Ryan Daws, 17 July 2017, 0 comments. Categories: Advertising, Apple, iOS.

Data is important in the app - but don’t forget the user experience

As app publishers and brands continue to leverage various forms of data to better understand user behavior, they would be advised to remember the second half to that equation: the user experience.

What brands say to the user and how they say it can be as important as knowing whom they’re saying it to.

Gary Eastwood, an advisor to CIO, writes in the...

By StartApp, 16 May 2017, 0 comments. Categories: Advertising, Marketing, Quality.

Apple slashes affiliate app commission by almost 65 percent

According to a document obtained by MacStories’ Federico Viticci, Apple plans to slash the commission received for some affiliate referrals.

The rate, beginning May 1st, will be reduced by almost 65 percent to just 2.5 percent from the current 7 percent. The document indicates the reduced rate will only affect App Store and in-app purchase referrals, at least for now. Referrals for iTunes content such as music, movies, TV shows, and books will still receive the 7 percent rate.

Apple plans to slash the...

By Ryan Daws, 25 April 2017, 0 comments. Categories: Advertising, Apple, Industry.

Why Apple and Google are now reaching out to indie developers

(c)iStock.com/SvetaZi

Without the marketing and UA budgets of the bigger app studios, indie developers can have trouble spreading the word about their applications, being featured in the app stores, and gaining big user bases.

For years, indie developers have criticised the two biggest app stores, the Apple App Store and the Google Play Store, for prioritizing big studio games over the independent developers who form the backbone of the app economy. Now, Apple and Google are beginning to unveil new features...

By StartApp, 06 September 2016, 0 comments. Categories: Advertising, Android, Apple, App Stores.

Twitter enables developers to embed ads into tweet streams

(Image Credit: iStockPhoto/aradaphotography)

A beta program is being rolled-out by Twitter which enables developers to embed advertisements into tweet streams in third-party apps on Android and iOS which utilise Twitter Kit. 

One example of a popular app which uses Twitter Kit to implement a social feed is the official NBA application. From today, developers which use Twitter Kit will be able to monetise...

By Ryan Daws, 18 May 2016, 0 comments. Categories: Advertising, Android, Development Tools, iOS, Marketing, Mobile, Monetisation, Social media.

Monetisation’s bright future: What app developers need to know now

(c)iStock.com/miki1991

Just a few years ago, if you’d asked the average app developer to share their thoughts on ad monetisation, chances are they would have had a number of reservations. The concern that ads would negatively impact the user experience – and along with it, adversely affect retention and user ratings – was commonplace among freemium app developers.

Fast forward to today, and you’ll see that the mobile ad tech landscape has significantly evolved. Supply side technologies have become...

By Henrik Basten, 04 September 2015, 0 comments. Categories: Advertising, Development Tools, Monetisation.

How to tell whether your game is a quick hit, a slow burner – or neither

(c)iStock.com/nktwentrythree

Understanding the lifespan of a games app is unpredictable at the best of times – but a new report from App Annie aims to analyse the trends that influence how long an app stays in vogue for.

The App Lifespan report is the conclusion of a study of daily worldwide downloads and revenue of nearly 20,000 apps from the games categories on iOS and Google Play between July 2010 and June 2015.

The research showed that for some, their games were instant hits with a third of iOS...

By Liz Morrell, 03 September 2015, 0 comments. Categories: Advertising, Development Tools, Gaming.