How is app marketing affected by iOS 6?

With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps.

This was apparent as reports trickled in about the changes that occurred to Apple’s App Store.

The App Store redesigned

Once the users finished testing out the new iOS 6 options, they were eager to find all their favourite apps and new apps to install into the extra row on their app home screens.

Unfortunately, they...

By Ryan Merket, 14 November 2012, 0 comments. Categories: Advertising, App Stores, iOS, Monetisation.

How do different countries approach software development outsourcing?

Two new European IT Outsourcing Intelligence Reports 2012 have just been published, this time covering Sweden and Norway.

The reports are based on the respective country-specific surveys conducted between September and October 2012 and highlight significant differences in the ways companies approach IT / software development outsourcing in these two neighboring countries:

Outsourcing destinations

By Ciklum, 31 October 2012, 0 comments. Categories: Development Tools, Monetisation.

Indian app devs can finally sell apps on Google Play

Google has launched Google Play seller support in India, added the world’s second most populous country to the list of regions where paid Android apps can be sold.

The news was announced in a post on the Android Developers Blog, with various reasons given for the development.

Extending to the Indian market is really a no-brainer for Google, as the blog post explains. India is now in the top five global markets for app...

By James Bourne, 19 October 2012, 0 comments. Categories: Android, Development Tools, Monetisation.

Game dev rejection sparks debate on in-app purchases

Be careful what you say, the App Store police is onto you

Game developer Terry Cavanagh had his game, Don’t Look Back, rejected from the App Store for a potentially unique reason: the game’s accompanying text carried negative opinion about in-app purchases.

The 8-bit platform game was submitted to various app stores with the following description from Cavanagh: “A game about fantasy, Don’t Look Back is short game I made in 2009.

“This is a completely free game, not “free to...

By James Bourne, 18 October 2012, 0 comments. Categories: Apple, App Stores, Development Tools, Gaming, Monetisation.

How to get the best out of your gaming app #AppsWorld

How can game developers get an organically growing user base, happy gamers and profit?

It’s a lethal cocktail, and it’s not unreasonable to think that only the very biggest game companies need apply. But there are plenty of good practices devs can utilise, as discussed by a panel of experts at Apps World from companies such as Microsoft, Millennial Media, Tag Games Limited and Papaya Mobile.

One of the clearest messages which came out was that the commercial, monetary aspect needs to be looked at...

By James Bourne, 02 October 2012, 0 comments. Categories: Gaming, Monetisation.

App.net hopes it will pay to develop on its API

Those musing on the business machinations of Dalton Caldwell’s paid-for, developer-friendly social network will have their curiosity satisfied with the “App.net Developer Incentive Program”.

A process which “actually incents the creation of innovative, imaginative and useful apps”, App.net is paying out $20,000 (£12,300) a month to developers whose apps developed on the API received the best user feedback.

Each month, beginning on 1 October, App.net members will get an...

By James Bourne, 28 September 2012, 0 comments. Categories: Development Tools, Monetisation, Social media.

3 tips for app monetisation [INFOGRAPHIC] #AppsWorld

Generating revenue from your app is turning out to be one of the toughest challenges a developer faces.  There are so many different options, whether it is an out-of-app solution, banner ads, push notifications, etc., It can be overwhelming to choose from the many available options. No matter what you choose, you should keep in mind these three tips on your way to being an app millionaire.

Planning

Monetization should be a part of your app even before writing the first...

By Six Degrees, 20 September 2012, 0 comments. Categories: Development Tools, Monetisation.

Only half of app users have paid for their apps, says survey

A new survey from the App Developers’ Alliance has revealed that only half of people who have downloaded apps have ever paid for them.

The survey of 1000 US consumers who own or use at least one device able to run apps, showed that, in the next six months, a third of current app users want to use apps more often, and a third of those who don’t use apps are planning on using them.

Perhaps worryingly, the survey notes “cost and lack of understanding” as reasons for not using...

By James Bourne, 18 September 2012, 0 comments. Categories: App Stores, Development Tools, Monetisation.

BB10 devs to get $10,000 if their app is good enough

Research in Motion (RIM) unveils its “10k Developer Commitment”, which guarantees devs $10,000 (£6,300) if their BB10 app is successful enough.

According to the commitment rules, once developers get an app approved through the Built for BlackBerry program – which is RIM’s standard for high quality and performance – if it makes $1,000 (£630) through BlackBerry’s App World or through the payment SDK, RIM will round it up to $10,000.

RIM purportedly sees $10,000 as...

By James Bourne, 06 September 2012, 0 comments. Categories: BlackBerry, Development Tools, Monetisation.