Extending the momentum of a newly launched app: Ad content

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your advertising campaign.Let’s take a deeper look into the second of the five - ad content.

The ad unit is the user’s first exposure to your app and hence needs to make an impact on the user. It needs to perk the user’s interest in a way that the user would want to...

By InMobi, 11 February 2013, 0 comments. Categories: Advertising, Development Tools, Monetisation.

Mobile gaming in Europe: Trends, devices and monetisation

comScore estimates smartphone penetration to reach 55% in EU5 (United Kingdom, France, Germany, Italy, and Spain) which is equal to 132 million users (see Pic. 1). Of all mobile devices bought in the EU5 region in October 2012, 73% were smartphones. The smartphone landscape is dominated by Google Android (59% of all new devices), followed by Apple iOS (22%) (see Pic. 2). Tablets reached 15% penetration of smartphone user base with iPads holding 60% of the total tablet market in EU5.

By Ciklum, 05 February 2013, 0 comments. Categories: Gaming, Monetisation.

Extending the momentum of your newly launched app

Yes, you have a great app, but are you sure users are seeing it? With the number of active apps crossing 760,000 on App Store and 675,000 on Google Play, every new app is facing severe competition to be discovered. With an average of 921 new apps being launched per day, an app stores is an ocean of apps that is growing larger by the day and the threat of being lost amidst...

By InMobi, 04 February 2013, 0 comments. Categories: Advertising, Marketing, Monetisation.

How much are app developers earning? [infographic]

New research from the Application Developers Alliance has revealed how much app developers can make compared to other flagship professions.

The infographic, put together by designers infogr8, showed that the average app developer earns $75,000 (£46,550) a year, is 33 years old and has at least two years’ experience in the job.

But how does that stack up to other careers? Even though there’s a huge amount of money in apps right now, with the market hitting $5bn (£3.1bn) in 2011, the...

By James Bourne, 14 January 2013, 0 comments. Categories: Development Tools, Monetisation.

Smart decisions to give your new app the best chance in the ecosystem

adeven’s CTO and co-founder, Paul Müller, gives insider tips on how to give your new app the best chance in the ecosystem.

Making an app is a very personal experience. It can be devastating to see your new app join the thousands of zombie apps that do not secure an App Store rank, or to realise that more money was spent on development and marketing than it will ever generate in its lifetime.

There are free tools out there such as apptrace, which help developers and...

By Paul H Müller, 08 January 2013, 0 comments. Categories: App Stores, Development Tools, Marketing, Monetisation.

Lotaris gives alternative commerce platform for Windows 8 devs

Mobile app licenser Lotaris has launched a new commerce platform for Windows 8 which, it claims, offers the best revenue opportunities to Windows 8 developers.

Called ‘Lotaris in-appCommerce for Windows 8’, the company, who has the likes of Symantec and Sega on its books, claims a “compelling alternative” to the usual channels of monetisation through Windows 8.

Utilising the three month Windows 8 Early Release Programme – available to the first 300 who register on the platform...

By James Bourne, 19 December 2012, 0 comments. Categories: Development Tools, Microsoft, Monetisation.

Nike wants developer skills for its accelerator program

Nike has announced the Nike+ Accelerator program in partnership with TechStars, a startup investment and mentoring company.

The ten successful startups will be given $20,000 each to help develop their fitness-related apps – anything that would “bring motivation and inspiration to every athlete in the world”, to quote the sport  equipment giant’s mission statement – and leverage the application program interface (API) and software development kit (SDK) of...

By James Bourne, 12 December 2012, 0 comments. Categories: Apple, Development Tools, Monetisation.

How is app marketing affected by iOS 6?

With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps.

This was apparent as reports trickled in about the changes that occurred to Apple’s App Store.

The App Store redesigned

Once the users finished testing out the new iOS 6 options, they were eager to find all their favourite apps and new apps to install into the extra row on their app home screens.

Unfortunately, they...

By Ryan Merket, 14 November 2012, 0 comments. Categories: Advertising, App Stores, iOS, Monetisation.