SWTOR doubles monthly revenue on switch to “freemium”

The gaming industry has been witnessing a shift towards the “freemium” model lately; clearly it’s working and worth considering after EA announced profits for Star Wars: The Old Republic (SWTOR) have doubled since making the free switch.

Freemium is the act of releasing an app for, well, free. This looks extremely appealing for customers, but of course everyone needs to fund their development and earn a profit from the time invested, so these apps make money through advertising or in-app...

By Ryan Daws, 08 May 2013, 1 comment. Categories: Android, Development Tools, Industry, iOS, Monetisation.

Windows 8 devs bemoaning lack of ad money

Many developers rely on in-app advertising to fund development; from initial release through to expansion. Windows 8 developers have been wondering, where has their ad revenue has gone?

The advertisements provided in both Windows 8 and mobile OS equivalent Windows Phone 8 is provided by pubCenter.

Since March 31 however, these ads are just not being displayed. Potentially apps which should be getting millions of impressions aren’t converting into cash.

So what’s happening? Despite many posts on...

By Ryan Daws, 01 May 2013, 0 comments. Categories: Advertising, Analytics, Development Tools, Marketing, Microsoft, Monetisation, Platforms.

Best practices to make your social app a global success

In 2012, Facebook dominated the social networking space on mobile devices, accounting for 85% of usage in North America and occupying the #1 position in most markets. The penetration of other social apps in the west has slowed down considerably due to FB’s dominance, and according to eMarketer, market growth is expected to drop from 50% in 2011 to 18% in 2014. However, in 2013, Asian Newbies such as Line and Kakao seem to have redefined social networking on mobile. With 74 million users in less than 18...

Are you the next budding appreneur?

We are now living in the digital age and the want to work for oneself has continued to be a dream for many. Once we would have strived to become an entrepreneur, to open a new business, build it from scratch and reap what you have sowed, but this notion has been taken over by a new wave of entrepreneurs better known as Appreneurs. I am always talking about building app empires and becoming an Appreneur, and never gave it a thought that maybe not all of you have heard this phrase Appreneur before.

By Leah Goodman, 05 April 2013, 1 comment. Categories: Development Tools, Monetisation.

How Google makes money from mobile [infographic]

It’s no secret that mobile is driving bottom line growth for businesses all over the globe. Over the past year, the path to mobile monetization has become increasingly clearer for businesses of all sizes and in all industries. Now, it’s so clear that mobile ad company WordStream put together an infographic on the ways search engine giant Google makes money from mobile. Here’s a look:

By Mike Brown, 22 March 2013, 0 comments. Categories: Android, Monetisation.

What will influence IT outsourcing decisions in the EU in 2013?

Outsourcing decision making is a complex process that includes estimating not only the benefits and risks, but also motivation factors. IT Sourcing Europe, a UK-based market intelligence company, surveyed several Western European companies last year in order to delve into reasons that keep them away from outsourcing and explore factors that will be influencing their outsourcing decisions in 2013. We’ve compared and contrasted country specific...

By Ciklum, 15 February 2013, 0 comments. Categories: Development Tools, Monetisation.