In February 2017, when an Adobe Digital Insights’ report found a 5% decrease in mobile app installation among residents of the United Kingdom since 2014, job search engine Joblift decided to examine the affects of this decline on the country’s job market.

Joblift found that this scenario has not affected the demand for app developers in the nation and they are being hired at competitive salary packages. It was also found that Apple leads in the UK job market, followed by Google. In the past 12...

The “freemium” model has outpaced all other monetisation strategies when it came to mobile app monetisation. This was revealed by Clutch in a survey, which showed that more than 61% of app developers recommend a “freemium” model for mobile app monetisation.

The survey also found that the most successful mobile apps do not only need expert recommendations for monetisation strategies but also a holistic approach that extends beyond development. It is suggested that firms need to...

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Of the over 3 million apps available on the App Store and Google Play, a very small number are actually download and opened by users. Of that small number of apps, an even smaller number become an indispensable part of the user’s day-to-day activities. A new study from Localytics finds that one in four mobile users open an app only once.

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Google has launched a news app called 'Playbook for Developers' which offers a centralised place for Android developers to stay updated with all the latest on the world's most popular operating...

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A beta program is being rolled-out by Twitter which enables developers to embed advertisements into tweet streams in third-party apps on Android and iOS which utilise Twitter Kit. 

One example of a popular app which uses Twitter Kit to implement a social feed is the official NBA application. From today, developers which use Twitter Kit will be able to monetise...

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With over two million apps on both the App Store and Google Play, it has never been harder to acquire new users. Unless you are a big developer, cutting through the noise is increasingly difficult. Added to the number of apps, expectations with apps and mobile games are increasingly high, with people expecting better experiences and more innovation, often for free.

In many ways, creating an app is the easy part. Getting people to find out about it, download and then come back is where...

Visa has launched the Visa Developer network, which aims to lure software developers into an open platform with access to payments technology, products and services.

The payments giant is providing a platform for innovation in global commerce with a view to aid financial institutions, merchants, and technology companies in meeting the requirements consumers and merchants who are now relying a lot on connected devices to shop, pay and get paid.

Immediately after the launch, Visa Developer will provide access...

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The app industry is a huge and growing business which offers a lot of potential, but also a lot of competition. Making the most amazing piece of software won't make a difference to anyone if the app just gets lost in the depths of the vast app stores and never has a chance to gain the userbase it deserves. 

Google has debuted new tools - first announced back in May at Google I/O - for creating powerful new...

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Just a few years ago, if you’d asked the average app developer to share their thoughts on ad monetisation, chances are they would have had a number of reservations. The concern that ads would negatively impact the user experience – and along with it, adversely affect retention and user ratings – was commonplace among freemium app developers.

Fast forward to today, and you’ll see that the mobile ad tech landscape has significantly evolved. Supply side technologies have become...

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Apart from stars like Uber, Angry Birds and Facebook most apps are destined to join the ranks of the ‘living dead’, languishing unfound and unloved among over a million competitors in the Apple Store and Google Play. Even those that make it to a smartphone are often forgotten and uninstalled after a few months. In other words, they will be zombies until you finally apply the mercy blow and remove them from the App Stores.

Here are a few stats: