App downloads to hit 98 billion by 2015

Mobile application downloads are to continue their reign of popularity after a new study from analyst firm Berg Insight predicted that total app downloads in 2015 will reach 98 billion. The new study found that if this target is reached it means that the compound annual growth rate of downloads between 2010 and 2015 will be 56.6 percent.The research follows a study by In-Stat earlier this year which predicted that mobile app downloads will reach the far more modest figure of 48 billion by 2015, due mainly to the boom of touch-screen...

By Verity Gough, 09 October 2011, 0 comments. Categories: Apple, App Stores, Development Tools, Monetisation.

MobileApps.com aims for fairer deal for apps developers

Alvin Koay’s Singapore-based startup MobileApps.com aims to deliver a fairer deal to app developers, providing a pan-platform wholesale app market that allows them to bank more cash from each app that’s sold.

Hailed by some commentators as a ‘Robin Hood’ of the apps industry, MobileApps.com compares favourably to the main app stores in cash terms,...

By Six Degrees, 03 August 2011, 0 comments. Categories: Advertising, Marketing, Monetisation, Platforms.

Android Jobs to Surpass iPhone jobs by end of 2012

Android may be the largest mobile platform in terms of units sold, but it has been clear for some time now that iOS still offers developers greater returns than Android (or indeed any other platform). iOS users download more apps and pay more for them than users of any other platform, including Android, according to Piper Jaffray analyst Gene Munster.

Of course selling apps directly to platform users is only one of the monetization options available for mobile app developers. Instead of selling apps in the...

By Kevin Miller, 28 July 2011, 0 comments. Categories: Android, Development Tools, iOS, Monetisation.