Tapjoy launches $5m Asian developer support fund

Tapjoy, the mobile monetisation and ad platform has announced a $5m fund aimed at supporting developers throughout Asia creating and marketing free-to-play Android and iOS gaming apps.

The Tapjoy Asia Fund will offer cash, advice and marketing support to both new and established developers.

The scheme offers access to working capital, access to Tapjoy’s ad platform and the use of advertising marketplace, both for monetisation and user acquisition....

By Matt Henkes, 14 May 2012, 0 comments. Categories: Android, Gaming, iOS, Marketing, Monetisation.

Betfair opens its sports betting API to developers

Online bookmaker Betfair has launched “App Cloud”, opening up its API to allow developers to create their own betting apps and online widgets by hooking in to its lucrative Betfair sports exchange platform.

Iconic soccer club Manchester United has been the first to go live with the system, offering visitors to its website the opportunity to register with Betfair and place bets seamlessly from within the site.

Currently, third party interfaces operating off...

By Matt Henkes, 17 April 2012, 0 comments. Categories: Development Tools, Monetisation, Platforms.

Using a Guest Post to Promote Your App

One way to get attention for an app is to post a guest post on someone else’s blog. It’s not difficult to do. The basic process is this:

  • Find a blog that posts related material.
  • Approach the blog owner and offer them a post that adds value.
  • Write a post that fits the blog’s style and purpose.
  • Send it to them.
  • That sounds very easy, but there are a lot of complications in the process. First, you’ll want to do a lot of research to find blogs that are related to your...

    By Leah Goodman, 12 April 2012, 0 comments. Categories: Marketing, Monetisation.

    Will Amazon's in-app purchasing API entice developers?

    Amazon has rolled out its in-app purchasing API and subscription functionality for Kindle Fire and Android developers.

    The new API will allow developers to offer digital content and subscriptions--such as in-game currency, expansion packs, upgrades, and magazine issues--for purchase within apps. Amazon will take a classic 30% cut of revenues.

    The announcement will be welcomed by developers who, a year after the launch of Amazon App Store which runs on the new Kindle Fire and Android devices, have found...

    By Matt Henkes, 10 April 2012, 0 comments. Categories: Amazon, Android, App Stores, Development Tools, Monetisation.

    Infographic: Making it big with Android Apps

    Most app makers are really interested in making a lot of money fast, and unfortunately, as the market gets more and more saturated with apps, getting rich quickly is becoming more and more difficult. Even making a reasonable profit from an app is getting more complicated. Take heart, though. There is also an upside.

    Inneractive explains it very well in this infographic, which first appeared on GigaOm on March 28, 2012.

    So here’s what they’re saying, based on...

    By Leah Goodman, 29 March 2012, 0 comments. Categories: Android, Development Tools, Monetisation.

    How to Personalize Without Being Creepy

    Netflix offers me the film Lethal Weapon because I like 48 Hours, or recommends the TV program Burn Notice because I like Mad Men and Arrested Development. The predictions are sometimes pretty close to the mark, sometimes seriously off-target, but usually entertaining.

    Rush

    In contrast, MOG thinks, “Since...

    By InMobi, 07 March 2012, 0 comments. Categories: Advertising, Marketing, Monetisation.

    WAC announces HTML5 carrier billing API #MWC12

    At Mobile World Congress in Barcelona, WAC has announced a number of initiatives set to drive forward the adoption of HTML5 and, in the process, claw back some measure of control for its operator members from the over the top app services which have chipped away at their direct relationship with end users.

    Announcing the launch of a new in app billing API designed around HTML5, WAC CEO Peters Suh said that the organisation wanted to remove the friction at both the OS...

    By Matt Henkes, 28 February 2012, 0 comments. Categories: Development Tools, HTML5, Monetisation.

    Android apps are too expensive, say analysts

    Paid for apps available through Android Market are overpriced, according to industry analysts, to the extent that the pricing is upsetting the balance of the industry.

    Canalys, the smart market insight specialist, reported that the top paid Android apps are dramatically more expensive that their Apple App Store equivalent. In the US, for instance, the top 100 iPhone apps would set you back $147, while the top 100 list on Android stings you for a whopping $374.37, an average of $3.74 per app.

    The top 10 or 20...

    By Matt Henkes, 24 February 2012, 0 comments. Categories: Android, App Stores, Development Tools, iOS, Monetisation.