Most smartphone users too tight to pay for apps
The meteoric rise in the popularity of apps has not translated into spending behaviour with users, new research has confirmed.
Over 70% of smartphone users spend little or nothing on mobile apps, according to US analyst firm ABI Research, with the top-spending 3% of users generating 20% of app revenue.
Among these paying users, the mean spend was $14 per month. However, the median amount among the consumers who spend money on apps is much lower than that average, just $7.50 per month.
“This reflects the...