Twitter buys out Clutch.io’s staff and API

Has the App.net funding drive forced Twitter into action?

Clutch.io, the native mobile A/B testing tool, has been snapped up by Twitter for an undisclosed amount.

The two-man staff, Eric Florenzano and Eric Maguire, has been acquired by the social media giants, alongside the IP, and will commence work as part of Twitter’s growth and international team.

The duo was previously with chat app Convore, a Y Combinator alumnus.

Alongside the ability to add A/B testing to a mobile app, Clutch.io’s...

By James Bourne, 14 August 2012, 0 comments. Categories: Development Tools, iOS, Monetisation, Social media.

Developer network App.net surpasses funding goal

Is App.net really the "service we all wish existed"?

App.net, an alternative social network with developers in mind which aims to usurp the more established sites, has gone past its $500,000 funding target with only hours to spare, as eager developers already start to build apps for the network.

The start-up founded by Dalton Caldwell, with the tagline "help us create the service we all wish existed", has as its main goal the vision to create a social network without ad support, and build a service...

By James Bourne, 13 August 2012, 0 comments. Categories: Development Tools, Monetisation, Social media.

Is Facebook’s Spool developer acquisition in line with trends?

The news that Facebook has acquired bookmarking startup Spool appears to be another story of Facebook acquiring a developer to pinpoint their mobile strategy.

But does it align with their current trends?

It would appear so. Browsing app tool Spool - which enables users to bookmark content for both online and offline use and saves videos and content for future reference - is migrating to the Silicon Valley social giant.

“We are extremely excited to accelerate our vision and help Facebook’s users...

By James Bourne, 17 July 2012, 0 comments. Categories: Development Tools, Facebook, Monetisation, Social media.

Tips on monetising apps with mobile advertising

Top mobile advertising tips for mobile apps developers

Mobile developers rarely create apps out of the kindness of their hearts: they want to make money out of a market that the IAB estimates at $5.3 billion globally.

But while mobile developers can create their apps easily enough, they may not be experts at monetising them. If you’re a developer who wants direction, here are some key points to consider when incorporating ads.

The basics: Clickthrough rate x price x fill rate

Clickthrough rate is most...

By Paul Childs, 10 July 2012, 1 comment. Categories: Advertising, Monetisation.

Three keys to being found in Google Play

There’s a lot of talk about improving your ranking in Google Play, and that’s not a bad thing to be concerned about, but the talk forgets something very important.

Most people aren’t browsing categories; they’re searching for a specific app or type of app. 75% of users who enter Google Play and end up downloading an app get to that app through searching, not browsing.

This...

By Leah Goodman, 28 June 2012, 0 comments. Categories: App Stores, Development Tools, Enterprise, Monetisation.

Facebook launches monthly app subscription billing

Facebook is introducing subscription billing for apps in a move that should boost the revenues of game and app developers, as well as adding to its own coffers via a 30% cut.

From July, developers will be able to implement subscription plans, offering updated content and a premium experience for their most loyal, fee paying users, establishing a recurring revenue stream on top of the already existing one-time payments.

The least developers can charge for a monthly subscription will be $1.

“This new feature will be available to all Facebook.com and mobile web...

By Matt Henkes, 20 June 2012, 0 comments. Categories: App Stores, Billing, Facebook, Monetisation, Social media.

eBay speaks up “third wave” of retail technology

Interactive TV will become a vital part of shoppers’ lives by the end of 2014 alongside image recognition and augmented reality, a report claims.

The report from Conlumino, commissioned by eBay, claims that as a result of “a third wave of technological revolution", each of the 10 largest UK retailers would have additional sales of £235m.

The research notes increased development in image recognition software, in particular utilising quick response (QR) codes to...

By James Bourne, 18 May 2012, 0 comments. Categories: Enterprise, Monetisation, VR.

Most smartphone users too tight to pay for apps

The meteoric rise in the popularity of apps has not translated into spending behaviour with users, new research has confirmed.

Over 70% of smartphone users spend little or nothing on mobile apps, according to US analyst firm ABI Research, with the top-spending 3% of users generating 20% of app revenue.

Among these paying users, the mean spend was $14 per month. However, the median amount among the consumers who spend money on apps is much lower than that average, just $7.50 per month.

“This reflects the...

By Matt Henkes, 17 May 2012, 0 comments. Categories: Advertising, Development Tools, Monetisation.

Tapjoy launches $5m Asian developer support fund

Tapjoy, the mobile monetisation and ad platform has announced a $5m fund aimed at supporting developers throughout Asia creating and marketing free-to-play Android and iOS gaming apps.

The Tapjoy Asia Fund will offer cash, advice and marketing support to both new and established developers.

The scheme offers access to working capital, access to Tapjoy’s ad platform and the use of advertising marketplace, both for monetisation and user acquisition....

By Matt Henkes, 14 May 2012, 0 comments. Categories: Adobe, Android, Gaming, iOS, Marketing, Monetisation.

Betfair opens its sports betting API to developers

Online bookmaker Betfair has launched “App Cloud”, opening up its API to allow developers to create their own betting apps and online widgets by hooking in to its lucrative Betfair sports exchange platform.

Iconic soccer club Manchester United has been the first to go live with the system, offering visitors to its website the opportunity to register with Betfair and place bets seamlessly from within the site.

Currently, third party interfaces operating off...

By Matt Henkes, 17 April 2012, 0 comments. Categories: Development Tools, Monetisation, Platforms.