Google enables devs to monetise free users with ‘Rewarded Products’

Google has introduced a new method for Android developers to monetise free users with a feature called ‘Rewarded Products’.

Free apps are increasingly more popular than paid. In Q1 2018, Statista found 94.24 percent of app downloads are free.

It’s understandable from a user perspective that most want to at least try an app before committing to a purchase. In-app purchases allow users to pay for the full app or...

By Ryan Daws, 07 March 2019, 0 comments. Categories: Android, Mobile, Monetisation, Platforms.

Apple will enable developers to lure ex-subscribers back with discounts

Apple has announced it will soon allow developers to lure users who previously had an in-app subscription back with discounts.

In an App Store Connect post, Apple wrote:

“Apps with auto-renewable subscriptions will soon be able to provide a discounted price for a specific duration for existing or previously subscribed customers. You can use subscription offers to help win back subscribers who have cancelled their subscriptions or...

By Ryan Daws, 27 February 2019, 0 comments. Categories: Apple, iOS, Mac, Monetisation, Platforms.

Supreme Court leaning against Apple in App Store monopoly claim

The day for Apple to defend itself against App Store monopoly claims in front of the Supreme Court arrived Monday, and it’s not looking good for the company.

Attendees claim the case appears to be leaning in favour of the claimants; Robert Pepper and three other Apple users who joined him in a class-action lawsuit.

The claimants brought the case in front of the Supreme Court with the allegation that Apple is forcing users to get apps from the iOS App Store with no alternative. That means Apple can take...

By Ryan Daws, 27 November 2018, 0 comments. Categories: Apple, App Stores, Industry, iOS, Mobile, Monetisation, Platforms.

Analyst: Supreme Court won’t rule on App Store fees until mid-2019

Developers awaiting the Supreme Court’s ruling in a case against Apple over its App Store fees may have to wait until mid-2019.

Benjamin Schachter, Analyst at Macquarie Research, expects the verdict will be heard soon but the ruling won’t be made until early next year. Furthermore, any potential financial impact will be at least a year away.

The case against Apple was filed in 2011 by a group of app developers who allege that Apple has engaged in anti-competitive behaviours in taking a cut from...

By Ryan Daws, 28 September 2018, 0 comments. Categories: Apple, App Stores, Industry, iOS, Monetisation, Platforms.

Why app developers are not satisfied with their current ad revenues

Only one in three app developers are satisfied with their in-app ad revenues, while fewer than one in five say they are satisfied with their collection from non-video ads.

That’s the key finding from Chocolate, with the video advertising vendor announcing its new App Developer Survey Report 2018, focusing on app monetisation. The report, which is based on responses from 102 app developers from 22 countries, provides comprehensive details about app developers' satisfaction with current ad revenues,...

By Developer, 10 August 2018, 0 comments. Categories: Development Tools, Monetisation.

Play Store expands paid apps support to six more countries

Only developers in a select number of countries have the ability to sell their apps on the Play Store, but that list has now expanded by a further six.

Here are the new additions:

  • Albania

  • Algeria

  • Armenia

  • Namibia

  • Nicaragua

  • Trinidad and Tobago

Back in April, Google enabled support for Tunisia and Zimbabwe.

Many of our readers are not based in these countries and so most are likely unaware there are countries where developers can release free apps on the Play Store but cannot monetise with paid apps or in-app purchases.

That unfortunate list, thankfully, is slowly getting smaller.

What are your thoughts on the Play Store’s paid apps support expansion? Let us know in the...

By Ryan Daws, 08 August 2018, 0 comments. Categories: Android, App Stores, Industry, Mobile, Monetisation, Platforms.

Ultra aims to revolutionise game distribution with blockchain

Former executives from Xbox, Atari, Dell, Unity, Uber, and Time Warner have joined forces to create Ultra, a blockchain platform aiming to revolutionise game distribution.

Game distribution is monopolised with leading players take advantage of their position to take large cuts from developers’ work.

Nicolas Gilot, Co-CEO of Ultra. says:

“The success of Steam, Google, and Apple’s app stores over the last decade means that users have grown to expect and demand...

By Ryan Daws, 31 May 2018, 1 comment. Categories: App Stores, Gaming, Industry, Marketing, Monetisation, Platforms.

Microsoft slashes its app revenue cut to five percent

Microsoft is aware software on its app store is often not as profitable as those on rivals, but today it’s helping developers out by slashing its own cut of the revenue.

During BUILD last year, Microsoft announced Windows 10 was on 500 million devices. Compared to iOS’ approximately one billion users, or Android’s two billion, it’s clear developers for Microsoft’s platform have far less potential customers.

Microsoft is attempting to make up for this shortfall, and improve the...

By Ryan Daws, 08 May 2018, 0 comments. Categories: App Stores, Microsoft, Monetisation, Platforms.

Alexa can now monetise her ‘Skills’

Amazon has announced new tools for Alexa which enable ‘Skills’ for the digital assistant to be monetised.

The fight for the smart home between Amazon and Google continues to heat up. Just yesterday, our sister publication IoT News reported that Google Assistant has tripled the number of devices it supports in four months.

Today, Amazon is announcing in-skill purchasing (ISP) and support for Amazon Pay in Alexa Skills....

By Ryan Daws, 04 May 2018, 0 comments. Categories: AI, Amazon, IoT, Monetisation, Platforms.

App monetisation: Choosing the right ad placements that work for you

Once you have decided which types of ad to integrate into your app for monetisation, the work then begins to figure out where in your app to place them. Here, publishers can fall into two major traps: 1) overloading the placement of ads in hopes of raising revenue; or 2) presenting the same ad strategy to every user. Both tactics can negatively impact the overall user experience as well as depress revenue potential.

Too many ads, too little time

To increase revenues, many developers mistakenly integrate too...

By StartApp, 09 January 2018, 0 comments. Categories: App Stores, Marketing, Mobile, Monetisation.