Why app developers are not satisfied with their current ad revenues

Only one in three app developers are satisfied with their in-app ad revenues, while fewer than one in five say they are satisfied with their collection from non-video ads.

That’s the key finding from Chocolate, with the video advertising vendor announcing its new App Developer Survey Report 2018, focusing on app monetisation. The report, which is based on responses from 102 app developers from 22 countries, provides comprehensive details about app developers' satisfaction with current ad revenues,...

By Developer, 10 August 2018, 0 comments. Categories: Development Tools, Monetisation.

Play Store expands paid apps support to six more countries

Only developers in a select number of countries have the ability to sell their apps on the Play Store, but that list has now expanded by a further six.

Here are the new additions:

  • Albania

  • Algeria

  • Armenia

  • Namibia

  • Nicaragua

  • Trinidad and Tobago

Back in April, Google enabled support for Tunisia and Zimbabwe.

Many of our readers are not based in these countries and so most are likely unaware there are countries where developers can release free apps on the Play Store but cannot monetise with paid apps or in-app purchases.

That unfortunate list, thankfully, is slowly getting smaller.

What are your thoughts on the Play Store’s paid apps support expansion? Let us know in the...

By Ryan Daws, 08 August 2018, 0 comments. Categories: Android, App Stores, Industry, Mobile, Monetisation, Platforms.

Ultra aims to revolutionise game distribution with blockchain

Former executives from Xbox, Atari, Dell, Unity, Uber, and Time Warner have joined forces to create Ultra, a blockchain platform aiming to revolutionise game distribution.

Game distribution is monopolised with leading players take advantage of their position to take large cuts from developers’ work.

Nicolas Gilot, Co-CEO of Ultra. says:

“The success of Steam, Google, and Apple’s app stores over the last decade means that users have grown to expect and demand...

By Ryan Daws, 31 May 2018, 1 comment. Categories: App Stores, Gaming, Industry, Marketing, Monetisation, Platforms.

Microsoft slashes its app revenue cut to five percent

Microsoft is aware software on its app store is often not as profitable as those on rivals, but today it’s helping developers out by slashing its own cut of the revenue.

During BUILD last year, Microsoft announced Windows 10 was on 500 million devices. Compared to iOS’ approximately one billion users, or Android’s two billion, it’s clear developers for Microsoft’s platform have far less potential customers.

Microsoft is attempting to make up for this shortfall, and improve the...

By Ryan Daws, 08 May 2018, 0 comments. Categories: App Stores, Monetisation, Platforms, Windows.

Alexa can now monetise her ‘Skills’

Amazon has announced new tools for Alexa which enable ‘Skills’ for the digital assistant to be monetised.

The fight for the smart home between Amazon and Google continues to heat up. Just yesterday, our sister publication IoT News reported that Google Assistant has tripled the number of devices it supports in four months.

Today, Amazon is announcing in-skill purchasing (ISP) and support for Amazon Pay in Alexa Skills....

By Ryan Daws, 04 May 2018, 0 comments. Categories: AI, Amazon, IoT, Monetisation, Platforms.

App monetisation: Choosing the right ad placements that work for you

Once you have decided which types of ad to integrate into your app for monetisation, the work then begins to figure out where in your app to place them. Here, publishers can fall into two major traps: 1) overloading the placement of ads in hopes of raising revenue; or 2) presenting the same ad strategy to every user. Both tactics can negatively impact the overall user experience as well as depress revenue potential.

Too many ads, too little time

To increase revenues, many developers mistakenly integrate too...

By StartApp, 09 January 2018, 0 comments. Categories: App Stores, Marketing, Mobile, Monetisation.

App developer vacancies increasing at twice the UK average, new research says

In February 2017, when an Adobe Digital Insights’ report found a 5% decrease in mobile app installation among residents of the United Kingdom since 2014, job search engine Joblift decided to examine the affects of this decline on the country’s job market.

Joblift found that this scenario has not affected the demand for app developers in the nation and they are being hired at competitive salary packages. It was also found that Apple leads in the UK job market, followed by Google. In the past 12...

By Developer, 07 November 2017, 0 comments. Categories: Development Tools, Mobile, Monetisation.

Freemium model favoured by majority of app developers for monetisation

The “freemium” model has outpaced all other monetisation strategies when it came to mobile app monetisation. This was revealed by Clutch in a survey, which showed that more than 61% of app developers recommend a “freemium” model for mobile app monetisation.

The survey also found that the most successful mobile apps do not only need expert recommendations for monetisation strategies but also a holistic approach that extends beyond development. It is suggested that firms need to...

By Developer, 27 October 2017, 0 comments. Categories: App Stores, Marketing, Mobile, Monetisation.

Why user retention is still the biggest struggle for app developers

(c)iStock.com/stevanovicigor

Of the over 3 million apps available on the App Store and Google Play, a very small number are actually download and opened by users. Of that small number of apps, an even smaller number become an indispensable part of the user’s day-to-day activities. A new study from Localytics finds that one in four mobile users open an app only once.

By StartApp, 05 July 2016, 1 comment. Categories: Marketing, Monetisation.