Best practices to make your social app a global success

In 2012, Facebook dominated the social networking space on mobile devices, accounting for 85% of usage in North America and occupying the #1 position in most markets. The penetration of other social apps in the west has slowed down considerably due to FB’s dominance, and according to eMarketer, market growth is expected to drop from 50% in 2011 to 18% in 2014. However, in 2013, Asian Newbies such as Line and Kakao seem to have redefined social networking on mobile. With 74 million users in less than 18...

Twitter introduces updated Cards to help app developers

Twitter Cards, a feature of the micro blogging site which allows tweets to be expanded, has rolled out an extension of its service to include apps, products and photo galleries.

This will be very good news for app developers as their app details, as well as links to the requisite Google Play or App Store page, will be available if a user expands a tweet containing a link to participating sites.

The App Card, which is only available for special approval at the moment and only on Android and iOS mobile clients,...

By James Bourne, 03 April 2013, 0 comments. Categories: Development Tools, Languages, Marketing, Social media.

How are companies utilising gamification in 2013?

Gamification as a marketing strategy is nothing new, but with its increasing popularity with all kinds of businesses – both B2B and B2C – it’s a technique to look out for this year.

What does it mean?

Basically, gamification is the application of game-design thinking in non-gaming contexts. This can be used with many different types of business processes, and can be aimed at getting both employees and customers to...

By Ampheon, 28 March 2013, 0 comments. Categories: Design, Development Tools, Gaming, Marketing.

Extending the momentum of your newly launched app

Yes, you have a great app, but are you sure users are seeing it? With the number of active apps crossing 760,000 on App Store and 675,000 on Google Play, every new app is facing severe competition to be discovered. With an average of 921 new apps being launched per day, an app stores is an ocean of apps that is growing larger by the day and the threat of being lost amidst...

By InMobi, 04 February 2013, 0 comments. Categories: Advertising, Marketing, Monetisation.

9 tips for successful pre-launch app marketing #AppsWorld

Like any other product, applications need the support of solid marketing copy and eye catching visual advertisement/ promotional components. Whether it’s via social media, right on the app store, or anywhere online these materials are normally the first point of consumer-product interaction and they need to pique their interest.

Your copy needs be engaging, built around effective SEO keywords, and optimized so shoppers are primed to stumble across it searching app stores and the web alike for products...

By ComboApp, 01 February 2013, 0 comments. Categories: Marketing.

Mobile trends 2013: Engagement and activation

We thought we’d ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today’s interview is with Patrick Meyer author of Steve Jobs & The World of Mobile.

What surprised you about the mobile advertising industry in the past year?

For four years, Steve Jobs drove mobile/tablet innovation with smart, user-savvy, industry eclipsing solutions. Then, with his passing, the company gets cautious, conservative in its introductions and...

By InMobi, 09 January 2013, 0 comments. Categories: Development Tools, Marketing, Platforms.

Smart decisions to give your new app the best chance in the ecosystem

adeven’s CTO and co-founder, Paul Müller, gives insider tips on how to give your new app the best chance in the ecosystem.

Making an app is a very personal experience. It can be devastating to see your new app join the thousands of zombie apps that do not secure an App Store rank, or to realise that more money was spent on development and marketing than it will ever generate in its lifetime.

There are free tools out there such as apptrace, which help developers and...

By Paul H Müller, 08 January 2013, 0 comments. Categories: App Stores, Development Tools, Marketing, Monetisation.

Beginners tips: Creating the right content for your Android app

Well done for getting to this stage in your app making. By now you will have already decided what subject you are creating an app about and who your audience is. Now what you need to do is decide how to create the correct content for your app to keep your audience interested. When you create content for your app you need to consider both the internal and external content for your Android app. External content is the content that is seen prior to the app being installed; the app name, the app icon and the app...

By Leah Goodman, 04 January 2013, 0 comments. Categories: Android, Marketing.

Twilio: How to make friends and influence developers

Cloud telecoms communication pioneers Twilio aren’t just bringing their messaging and voice APIs to Europe, they’re bringing their personable, evangelist-based community engagement approach too.

If you follow what goes on in Silicon Valley, you’ll be aware of Twilio. A US start-up that's made waves across the telecoms and cloud communications space providing cloud APIs for developers and businesses to integrate SMS, VoIP and voice calls into mobile, web and desktop...

By Matt Henkes, 26 November 2012, 0 comments. Categories: Careers, Hacking, Industry, Marketing.