Windows 8 devs bemoaning lack of ad money

Many developers rely on in-app advertising to fund development; from initial release through to expansion. Windows 8 developers have been wondering, where has their ad revenue has gone?

The advertisements provided in both Windows 8 and mobile OS equivalent Windows Phone 8 is provided by pubCenter.

Since March 31 however, these ads are just not being displayed. Potentially apps which should be getting millions of impressions aren’t converting into cash.

So what’s happening? Despite many posts on...

By Ryan Daws, 01 May 2013, 0 comments. Categories: Advertising, Analytics, Development Tools, Marketing, Microsoft, Monetisation, Platforms.

Best practices to make your social app a global success

In 2012, Facebook dominated the social networking space on mobile devices, accounting for 85% of usage in North America and occupying the #1 position in most markets. The penetration of other social apps in the west has slowed down considerably due to FB’s dominance, and according to eMarketer, market growth is expected to drop from 50% in 2011 to 18% in 2014. However, in 2013, Asian Newbies such as Line and Kakao seem to have redefined social networking on mobile. With 74 million users in less than 18...

Twitter introduces updated Cards to help app developers

Twitter Cards, a feature of the micro blogging site which allows tweets to be expanded, has rolled out an extension of its service to include apps, products and photo galleries.

This will be very good news for app developers as their app details, as well as links to the requisite Google Play or App Store page, will be available if a user expands a tweet containing a link to participating sites.

The App Card, which is only available for special approval at the moment and only on Android and iOS mobile clients,...

By James Bourne, 03 April 2013, 0 comments. Categories: Development Tools, Languages, Marketing, Social media.

How are companies utilising gamification in 2013?

Gamification as a marketing strategy is nothing new, but with its increasing popularity with all kinds of businesses – both B2B and B2C – it’s a technique to look out for this year.

What does it mean?

Basically, gamification is the application of game-design thinking in non-gaming contexts. This can be used with many different types of business processes, and can be aimed at getting both employees and customers to...

By Ampheon, 28 March 2013, 0 comments. Categories: Design, Development Tools, Gaming, Marketing.

Extending the momentum of your newly launched app

Yes, you have a great app, but are you sure users are seeing it? With the number of active apps crossing 760,000 on App Store and 675,000 on Google Play, every new app is facing severe competition to be discovered. With an average of 921 new apps being launched per day, an app stores is an ocean of apps that is growing larger by the day and the threat of being lost amidst...

By InMobi, 04 February 2013, 0 comments. Categories: Advertising, Marketing, Monetisation.

9 tips for successful pre-launch app marketing #AppsWorld

Like any other product, applications need the support of solid marketing copy and eye catching visual advertisement/ promotional components. Whether it’s via social media, right on the app store, or anywhere online these materials are normally the first point of consumer-product interaction and they need to pique their interest.

Your copy needs be engaging, built around effective SEO keywords, and optimized so shoppers are primed to stumble across it searching app stores and the web alike for products...

By ComboApp, 01 February 2013, 0 comments. Categories: Marketing.

Mobile trends 2013: Engagement and activation

We thought we’d ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today’s interview is with Patrick Meyer author of Steve Jobs & The World of Mobile.

What surprised you about the mobile advertising industry in the past year?

For four years, Steve Jobs drove mobile/tablet innovation with smart, user-savvy, industry eclipsing solutions. Then, with his passing, the company gets cautious, conservative in its introductions and...

By InMobi, 09 January 2013, 0 comments. Categories: Development Tools, Marketing, Platforms.

Smart decisions to give your new app the best chance in the ecosystem

adeven’s CTO and co-founder, Paul Müller, gives insider tips on how to give your new app the best chance in the ecosystem.

Making an app is a very personal experience. It can be devastating to see your new app join the thousands of zombie apps that do not secure an App Store rank, or to realise that more money was spent on development and marketing than it will ever generate in its lifetime.

There are free tools out there such as apptrace, which help developers and...

By Paul H Müller, 08 January 2013, 0 comments. Categories: App Stores, Development Tools, Marketing, Monetisation.