App behaviour: Why developers can no longer ignore China

It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East – China, can no longer be ignored.Last year, China was declared as the world leader in iOS and Android device activations and more recently, it broke a new world...

By InMobi, 21 May 2013, 0 comments. Categories: Analytics, Android, App Stores, Development Tools, Industry, iOS, Marketing, Monetisation.

Windows 8.1 ‘Blue’ - What we know so far

Microsoft’s latest Windows OS launched to a lot of criticisms, many of which both developers and consumers alike are hoping to see resolved in the first major “Blue” update, so let’s take a look at what we know so far.

The final update is likely to be released at Build 2013 in June, but four leaked builds have made their way online already giving us a glimpse at what to expect.

Build “9364”

  • New ‘Snap Views’ – Allow up to four apps side-by-side for increased multitasking, up from the current limit of two (with one...

By Ryan Daws, 20 May 2013, 0 comments. Categories: Design, Industry, Languages, Marketing, Microsoft, Platforms, Testing.

How “freemium” is damaging the games

Freemium is damaging the games, but do you know quite how much? Recently I had the fantastic opportunity to sit down with a group of game developers who spoke passionately about their development, the industry, and how freemium is hurting their creative ideas and real game innovation.

The term is thrown around a lot lately; the act of releasing a game for free then charging for “premium” features later on in order to monetise...

Many games have had to switch to this new model, as is the case with Star Wars: The...

PayPal to unleash new Android SDK for in-app payments

Whilst in-app purchases become ever more popular, mainly from the rise of the “freemium” model, PayPal wants to get a slice of the pie on Android.

Announced on Monday, a new SDK from the payment service is to be released first to US developers on May 15.

 

This follows a release of the iOS version of the SDK which was debuted just over two months ago,...

By Ryan Daws, 14 May 2013, 0 comments. Categories: Android, Development Tools, iOS, Marketing, Monetisation.

Use Facebook in-app actions to target specific users

Along with Facebook’s latest SDK update, developers can now target users who perform specific actions in-app through a new targeting field which seeks out your existing customers from their ‘App User ID’ to further help reach the people desired.

For example, anyone who purchased a specific item within your app can be displayed real-world items they may wish to purchase.

Game developers could target users...

By Ryan Daws, 10 May 2013, 0 comments. Categories: Advertising, Android, Development Tools, Facebook, iOS, Marketing.