Windows 8.1 ‘Blue’ - What we know so far

Microsoft’s latest Windows OS launched to a lot of criticisms, many of which both developers and consumers alike are hoping to see resolved in the first major “Blue” update, so let’s take a look at what we know so far.

The final update is likely to be released at Build 2013 in June, but four leaked builds have made their way online already giving us a glimpse at what to expect.

Build “9364”

  • New ‘Snap Views’ – Allow up to four apps side-by-side for increased multitasking, up from the current limit of two (with one...

By Ryan Daws, 20 May 2013, 0 comments. Categories: Design, Industry, Languages, Marketing, Microsoft, Platforms, Testing.

How “freemium” is damaging the games

Freemium is damaging the games, but do you know quite how much? Recently I had the fantastic opportunity to sit down with a group of game developers who spoke passionately about their development, the industry, and how freemium is hurting their creative ideas and real game innovation.

The term is thrown around a lot lately; the act of releasing a game for free then charging for “premium” features later on in order to monetise...

Many games have had to switch to this new model, as is the case with Star Wars: The...

PayPal to unleash new Android SDK for in-app payments

Whilst in-app purchases become ever more popular, mainly from the rise of the “freemium” model, PayPal wants to get a slice of the pie on Android.

Announced on Monday, a new SDK from the payment service is to be released first to US developers on May 15.

 

This follows a release of the iOS version of the SDK which was debuted just over two months ago,...

By Ryan Daws, 14 May 2013, 0 comments. Categories: Android, Development Tools, iOS, Marketing, Monetisation.

Use Facebook in-app actions to target specific users

Along with Facebook’s latest SDK update, developers can now target users who perform specific actions in-app through a new targeting field which seeks out your existing customers from their ‘App User ID’ to further help reach the people desired.

For example, anyone who purchased a specific item within your app can be displayed real-world items they may wish to purchase.

Game developers could target users...

By Ryan Daws, 10 May 2013, 0 comments. Categories: Advertising, Android, Development Tools, Facebook, iOS, Marketing.

Windows 8 devs bemoaning lack of ad money

Many developers rely on in-app advertising to fund development; from initial release through to expansion. Windows 8 developers have been wondering, where has their ad revenue has gone?

The advertisements provided in both Windows 8 and mobile OS equivalent Windows Phone 8 is provided by pubCenter.

Since March 31 however, these ads are just not being displayed. Potentially apps which should be getting millions of impressions aren’t converting into cash.

So what’s happening? Despite many posts on...

By Ryan Daws, 01 May 2013, 0 comments. Categories: Advertising, Analytics, Development Tools, Marketing, Microsoft, Monetisation, Platforms.