Choosing your app’s title and icon: The do’s and don’ts

app-store

After spending months (or even years) programming an application, you may think that finally choosing a title for your app and slapping on an icon will be the easiest part of the process. But, choosing an effective title and icon is a deceptively simple process. Occasionally, you or a member of your team will be inspired and come up with the best...

By StartApp, 13 December 2013, 0 comments. Categories: Android, iOS, Marketing.

GiftGaming takes the premium out of Freemium

If you’re unaware of the current “freemium” trend; it’s the act of releasing a game or app for free then making money back through in-app purchases. The most widely-used example of this is King’s hit game; Candy Crush Saga.

Candy Crush is a free game which started on Facebook, then moved to mobile. Being so accessible, social, and outright addictive undoubtedly led to success for a company which was struggling financially – even grabbing the attention of typically...

By Ryan Daws, 06 December 2013, 1 comment. Categories: Gaming, Industry, Marketing, Monetisation.

Has Hummingbird arrived in the UK?

The biggest change to Google’s search algorithm since 2001 took place last month and, the chances are, you won’t have noticed. But that was Google’s intention because, whilst Hummingbird qualifies as a completely new algorithm, it’s designed to contextualise long-tail searches, with the aim of delivering an improved user experience for voice search (Google Glass is just one device that will drive this increase in the coming months and years). As the BBC noted in its coverage, quoting Google, “Hummingbird is focused more on...

By Ingo Bousa, 04 November 2013, 0 comments. Categories: Design, Development Tools, Marketing.

“There’s never been a better time to do a tech startup“ - Sean Kane, F6S co-founder

DeveloperTech spoke to the co-founder of tech start-up social network, F6S, about how they help these important new companies get on their feet and stand-out amongst competition from larger, more-established businesses.

The most enticing aspect of the network – and one which undoubtedly drives its mighty growth – is its price tag; or lack of. Free to join; F6S not only offers promotion to Startups – but Hackathons, Events, Conferences, Accelerators, Jobs, and Angel...

By Ryan Daws, 25 October 2013, 0 comments. Categories: Enterprise, Industry, Marketing, Platforms, Social media.

Google Play changes – How will this affect your Android apps?

Most of our app makers choose to upload their free Android apps into the Google Play store, we know that this store is not the only Android store around, but whether we like it or not, Google Play is still the most popular Android app store and this does not look like it will change in the near future, therefore it is vital that you are aware of all Google Play changes and how this will affect your app’s discoverability.

By Leah Goodman, 16 September 2013, 0 comments. Categories: Android, App Stores, Marketing, Monetisation.

Samsung’s ready for prime time - but has the smartwatch already been perfected?

As a lover of Storm Trooper white devices – I was one of the last to receive the Pebble smartwatch that I’d excitedly backed on Kickstarter in June last year. Not long after, I was ready to cancel my order thinking one of the giants would’ve stormed the market. Well they still haven’t, yet.

Sony is soon to release their updated SmartWatch 2 with seemingly very little fanfare. Although we are yet to see any solid sales...

By Ryan Daws, 16 August 2013, 1 comment. Categories: Android, Industry, Marketing, Platforms, Samsung.

Fund your OUYA game development on Kickstarter, gain $250,000

Android-based console OUYA wasn’t simply a rocketing Kickstarter-success (which broke $8 million in funding) but also retail; where it sold out of all initial units at stockists.

Yet it’s not all good news, the games since have been lacklustre - albeit a few golden titles – which the team hopes to address.

Taking to the fund-raising platform where the company begun their journey; the team at OUYA wish to inspire game developers...

By Ryan Daws, 18 July 2013, 0 comments. Categories: Android, Development Tools, Gaming, Industry, Marketing, Monetisation, Platforms, Testing.

Microsoft sets Windows 8 OEM hardware requirements, and doubles WP8 lifecycle

Redmond-giant Microsoft is setting the standard for Windows 8 hardware; keeping a minimum level of quality which should allow for a great experience for customers. The mobile equivalent, Windows Phone 8, gains a longer support lifecycle for peace of mind.

On the desktop - all devices shipping with Windows 8.1 from January 2014 require a 720p webcam, higher-fidelity audio equipment, and Bluetooth support (on devices with WiFi).

Other aspects which OEM’s should be aware have been updated:

By Ryan Daws, 16 July 2013, 0 comments. Categories: Android, Development Tools, Industry, iOS, Marketing, Microsoft, Platforms, Testing.

Can the Lumia 1020 hit a niche and return Nokia to success?

Let’s face it, the success of Windows Phone is based on the success of Nokia, and Microsoft should be eternally thankful the iconic Finnish manufacturer hasn’t decided to switch to Android where it would more than likely find a decent amount of success.

Yet Nokia want to “think different” and yes, I’ve just used an Apple quote on a Microsoft manufacturer, how controversial.

Whilst other manufacturers across platforms went for black or white devices, some “pushed the...

By Ryan Daws, 15 July 2013, 0 comments. Categories: Industry, Marketing, Microsoft, Monetisation, Platforms, Testing.

Experience prized over academia for startups - but does the UK offer it?

One of the UK’s leading internet companies, Moonfruit, has published research which shows 81% of startups prefer to look towards experience rather than academic achievements such as degrees.

But the real question is - do the experience and skills exist?

According to the research, 47% of employers take more notice of relevant work experience which displays the necessary skills, rather than formal education which has been criticised as not giving the full-range of required knowledge...

By Ryan Daws, 12 July 2013, 1 comment. Categories: Apple, Design, Development Tools, Enterprise, Industry, iOS, Marketing, Microsoft.