Sony struggles as 18% higher-than-expected $1.3bn loss posted

Tokyo-based Sony has been struggling to make a profit from their traditional models of PC, MP3 players, TVs, cameras, and games consoles for some time now.

The company projected a loss for the fiscal year which ended March 31, 2014 as being $1.07 billion.

That number is now at $1.27 billion – a figure 18% higher than expected. Sony pits its exit from the PC market as being a factor in this loss – with write-downs on excess components.

In a statement, a Sony spokesperson said, “Consequently,...

By Ryan Daws, 01 May 2014, 0 comments. Categories: Gaming, Industry, Marketing.

Xbox One to launch in China, a gamer market bigger than the population of the U.S

Gaming giants Xbox and PlayStation are continuing their traditional console war to gain gamers hearts, minds, and thumbs. Foreign console sales in China have been banned for the past 14 years under reasons of influencing youth in the country.

That ban has now been lifted and Microsoft, in partnership with BesTV New Media, will be launching their Xbox One console in September.

China has around 500 million gamers – a third of the country – and more than the population of the entire U.S. Due to a...

By Ryan Daws, 30 April 2014, 0 comments. Categories: Gaming, Industry, Marketing, Microsoft, Platforms.

Report shows in-app purchases to be most lucrative

Have you noticed the rise in applications making use of in-app purchases? A new report from VentureBeat Intel shows these developers have good reason to implement them; after all, they are by far the most lucrative method of monetisation.

The report collates data taken from 176 various developers across 1,000 different games to get a clear idea of how others can profit from their works.

It takes into account the cost-effectiveness of implementing the various methods...

By Ryan Daws, 16 April 2014, 0 comments. Categories: Android, App Stores, iOS, Marketing, Monetisation.

3 ways to pick the right keywords to enhance Android apps' success

App Store Optimization is a term that many of you are now aware of and want to do right. The way in which app stores allow your app to be searched for changes from time to time, but if you get the basics right you will most certainly be enhancing your app’s likelihood to be found in an organic search in a crowded app market.

Choosing the right

By Leah Goodman, 27 February 2014, 1 comment. Categories: Android, App Stores, Marketing.

Are you an Android app content thief? Avoid copyright issues

The first impression of your Android app is what is going to drag your audience to your app and make them want to download your app, it will also help keep your audience if they see that your app is set up in an easy to use manner and is pleasing to the eye. However, don’t you just love that there is always a ‘however’, your app’s appearance isn’t the only thing that will keep your app audience happy, it is your content that they will be most interested in once they have...

By Leah Goodman, 14 February 2014, 0 comments. Categories: Android, Industry, Marketing.

7 ways to beat the competition – Marketing your Android App

How many apps are there currently in the Android app market, including all the Android stores, Google Play, Amazon, Get Jar and more? The answer is too many to count, there are literally hundred of thousands of apps that you need to compete with to get your app visible. In order to ensure that your app is successful you need to ensure that your free Android app is unique and stands out from the crowd.

By Leah Goodman, 21 January 2014, 0 comments. Categories: Android, Marketing.

Microsoft's Windows 9 may retain (industry-leading) trust

A latest study by Forrester pits Microsoft as getting the only “trailblazer” status for its trust across generations – unsurprising considering Windows’ mighty install base in businesses and educational institutions around the world.

Yet Microsoft has had an indisputably bad year surrounding the release of its latest release, Windows 8, which arrived with a radical overhaul of the desktop known by users since the very early days of the Redmond-based giant.

Clearly, with only 6.89%...

By Ryan Daws, 13 January 2014, 0 comments. Categories: Industry, Marketing, Microsoft, Platforms.

Android is driving towards 1 billion users by the end of 2014

DeveloperTech reported earlier this week on Google’s announcement to bring Android to vehicles in partnership with several of the biggest car manufacturers – a perhaps inevitable next step to Andy’s (the green robot) world domination.

Whilst Android has already passed 1 billion activations since September 2012, not necessarily all of these are still active. But according to leading research firm Gartner, by the end of this year,...

By Ryan Daws, 08 January 2014, 0 comments. Categories: Android, Devices, Industry, Marketing.

8 tips that you must follow when using Social Media for your app business

We have been looking recently at using social media as your main marketing tool, after all, where else will you find a marketing tool that is as strong as social media and comes for free? The power of social media however, is not always a good thing, one mistake and your business can be seriously damaged, sometimes I would go as far as saying destroyed.

Today we are going to look at the do’s and the don’ts of social media with the aim to educate you enough to ensure that you do not fall into the...

By Leah Goodman, 18 December 2013, 0 comments. Categories: Advertising, Marketing, Social media.