How to Personalize Without Being Creepy

Netflix offers me the film Lethal Weapon because I like 48 Hours, or recommends the TV program Burn Notice because I like Mad Men and Arrested Development. The predictions are sometimes pretty close to the mark, sometimes seriously off-target, but usually entertaining.

Rush

In contrast, MOG thinks, “Since...

By InMobi, 07 March 2012, 0 comments. Categories: Advertising, Marketing, Monetisation.

Flurry for App Marketing: Which Developers use Flurry?

We've finally come to the end of our series of articles for app marketing. After looking at Fivver, Facebook ,Twitter advertising for apps and more we finally come to a dedicated service that many app developers swear by: Flurry.

Self described as a traffic acquisition and monetisation network for apps ,Flurry has worked with a series of high profile developers,...

By Duwain Marnitz, 13 February 2012, 0 comments. Categories: Analytics, Marketing.

5 key thoughts to marketing your mobile app development

The years 2012, with the global demand and supply of mobile apps continuously rising, it is vital to ensure your mobile app development benefits from the exposure it deserves.

The following 5 tips for mobile app development are vital thoughts to implementing your mobile app strategy.

1. Is there a benefit for the end user of my app? When developing your mobile app solution, keep your end user at the front of the project. Ask yourself questions such as how will this benefit my customer, what can they do...

By David Weaver, 30 January 2012, 0 comments. Categories: Advertising, App Stores, Development Tools, Marketing.

Breaking Into The Android Top 10

Everyone wants to break in to the top ten of the Android app store. It's one of the most coveted positions because it shows other users just how good your app is.

It also increases visibility, which leads to more downloads, which leads to more revenue.

So, the question I'm often asked is: "how many downloads do I need to get to hit the Android top ten?"

The answer is simple.... It's just 17.

Of course, that's only if you want to be in the top ten paid-for cookery widgets in the Tuvalu app store. Have a bit...

By InMobi, 11 January 2012, 0 comments. Categories: Advertising, Android, App Stores, Development Tools, Marketing, Monetisation.

More open data required for future location apps

Large organisations like transport operators have a wealth of data that needs to be opened up to location app developers, according to Phillip Gontier, VP and GM of Poynt, an award winning local search app.

Speaking on a geo-location panel at Apps World Europe this week, Gontlier said he wanted to see a lot of organisations open their data up to developers.

Imagine what could be done ahead of the 2012 olympics if developers could get their hands on the information that Transport for London holds, he said....

By Matt Henkes, 01 December 2011, 0 comments. Categories: Development Tools, Location, Marketing.

TV apps - who's going to benefit from them?

While we haven’t really yet seen the TV Apps trend take off into the stratosphere like we’ve been expecting, there’s little doubt in the industry that when connected TV hits the mainstream, it’s going to usher in a seismic industry shakeup.

Developer Tech spoke to Andy Eardley, director of the international TV app development specialist company, The TV App Agency, in...

By Dani Millward, 14 November 2011, 0 comments. Categories: Development Tools, Devices, Industry, Marketing, Monetisation, Platforms.