Play Store introduces try-before-you-buy on in-app subscriptions

Google has introduced a new feature to the Play store that allows developers to offer users trial access to in-app subscription content before they buy it.

Users will have the opportunity to sample the content for a period of time set by the developer, minimum seven days.

The user has to first purchase the content, but at a price of £00.00. Access is then free until the users cancels, or until the end of trial period, at which point the billing system kicks in, charging to a card that the user was...

By Matt Henkes, 10 October 2012, 0 comments. Categories: Android, Development Tools, Marketing.

Building stronger brands with the most influential consumer segment: "Mobile Mothers"

Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions. As avid users of digital media, mothers are turning to smartphones to help organize their activities.

Their ability to research purchases combined with their spending power gain marketers’ attention and provides a great opportunity for marketers to engage with moms in a...

By InMobi, 31 August 2012, 0 comments. Categories: Advertising, Marketing, Monetisation.

Four hidden factors that can hurt your app sales

Sales may be everything, but are they the only thing? If you’re only tracking downloads and sales of your mobile app, you’re missing out on important measures of how it’s performing.

These four important factors can tell you if more paying customers are on the way or if your marketing is falling flat. They can show you where to put your time and money, and which efforts aren’t working as planned.

As the App Store and Google Play continue to get more competitive and app marketers get...

By Matthew Palmer, 29 June 2012, 0 comments. Categories: App Stores, Development Tools, Marketing.

NDA template for game and app developers

Here is a game companies NDA to use for your app and videogame reviews. It is an original Non Disclosure Agreement forwarded to us by an App Development Studio. I have of course taken names of Companies and individuals out of the NDA so you can use it for your own Game Studio's purposes.

The original idea behind this conractual agreement between the game review site and the game developer was to allow us to Test Their App without fear of disclosing game secrets. It is a standard NDA so can be used for the...

By Duwain Marnitz, 15 May 2012, 2 comments. Categories: Development Tools, Marketing.

Tapjoy launches $5m Asian developer support fund

Tapjoy, the mobile monetisation and ad platform has announced a $5m fund aimed at supporting developers throughout Asia creating and marketing free-to-play Android and iOS gaming apps.

The Tapjoy Asia Fund will offer cash, advice and marketing support to both new and established developers.

The scheme offers access to working capital, access to Tapjoy’s ad platform and the use of advertising marketplace, both for monetisation and user acquisition....

By Matt Henkes, 14 May 2012, 0 comments. Categories: Adobe, Android, Gaming, iOS, Marketing, Monetisation.

Using a Guest Post to Promote Your App

One way to get attention for an app is to post a guest post on someone else’s blog. It’s not difficult to do. The basic process is this:

  • Find a blog that posts related material.
  • Approach the blog owner and offer them a post that adds value.
  • Write a post that fits the blog’s style and purpose.
  • Send it to them.
  • That sounds very easy, but there are a lot of complications in the process. First, you’ll want to do a lot of research to find blogs that are related to your...

    By Leah Goodman, 12 April 2012, 0 comments. Categories: Marketing, Monetisation.

    Girls Around Me devs hit back at stalker critics #BrandingFail

    I-Free, the Russian dev house behind the “Girls Around Me” app has fired back at criticism that its app was simply a tool for weird men to ‘stalk’ women.

    The app, which had been downloaded from Apple’s App Store over 70,000 times but has now been removed, mashed location data from Foursquare with public Facebook information to show users, presumably guys, which women had checked into local bars, providing their profile images and sometimes relationship status.

    Foursquare has now...

    By Matt Henkes, 03 April 2012, 0 comments. Categories: Advertising, App Stores, Development Tools, Marketing, Social media.

    How to Personalize Without Being Creepy

    Netflix offers me the film Lethal Weapon because I like 48 Hours, or recommends the TV program Burn Notice because I like Mad Men and Arrested Development. The predictions are sometimes pretty close to the mark, sometimes seriously off-target, but usually entertaining.

    Rush

    In contrast, MOG thinks, “Since you love Rush, I bet you’d like to...

    By InMobi, 07 March 2012, 0 comments. Categories: Advertising, Marketing, Monetisation.