Mobile trends 2013: Engagement and activation
We thought we’d ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today’s interview is with Patrick Meyer author of Steve Jobs & The World of Mobile.
What surprised you about the mobile advertising industry in the past year?
For four years, Steve Jobs drove mobile/tablet innovation with smart, user-savvy, industry eclipsing solutions. Then, with his passing, the company gets cautious, conservative in its introductions and...