Apple now allows iOS developers to send ads using push notifications

Apple has updated its App Store guidelines to allow iOS app developers to send ads using push notifications.

Cupertino has traditionally been strict around areas which could be detrimental to a user’s experience; advertising being a key one. In the past, developers were unable to use push notifications for “advertising, promotions, or direct marketing purposes.”

The new rules will only permit sending push advertisements to users if they agree to it. Users must...

Utopia looks to create a self-regulating society with P2P ecosystem and mineable cryptocurrency

The vitality of the Internet is such that any reference to Maslow’s hierarchy of needs, first published in 1943, today usually comes with a half-joking reference to Wi-Fi. Indeed, you would not be reading this piece now without it. Yet one particularly promising area for distributed ledger technologies (DLT) is around user and data privacy for Internet usage.

Meet Utopia. The product, which launches today from anonymous group of networking enthusiasts who call themselves The...

AppsFlyer: ‘Hyper casual’ gaming is boosting in-app advertising

Mobile attribution and marketing analytics firm AppsFlyer has released a new report highlighting the opportunity for in-app advertising driven by the growth of "hyper casual" gaming.

Hyper casual games are defined as offering instant but highly engaging tap-to-play gameplay. Basically, the kind of games you often see people playing one-handed on packed trains around the world.

According to AppsFlyer, these games now have the highest number of installs on average in 50...

Facebook updates Graph, Messenger, and Marketing APIs to 4.0

Facebook has updated three of its most important APIs to version 4, bringing some important changes to be aware of.

While the version number indicates a large release, it’s worth noting that Facebook is transitioning to major numbers for all new versions. The change in numbering aligns the version numbers of Facebook’s SDKs with the version of the API.

Graph API 4.0

Pages API – Facebook now requires one of the following permissions for an app to access the...

Amazon ‘Moments’ provides real-life rewards for in-app actions

Amazon has launched a new API called ‘Moments’ which allows developers to reward users performing high-value actions with real-life gifts.

Moments leverages Amazon’s position as the world’s largest retailer. It’s perfect for developers wanting to offer their most-valued users more tangible rewards without having to deal with the hassle involved with shipping gifts.

The company’s global reach means products are shipped out from local...

Ultra aims to revolutionise game distribution with blockchain

Former executives from Xbox, Atari, Dell, Unity, Uber, and Time Warner have joined forces to create Ultra, a blockchain platform aiming to revolutionise game distribution.

Game distribution is monopolised with leading players take advantage of their position to take large cuts from developers’ work.

Nicolas Gilot, Co-CEO of Ultra. says:

“The success of Steam, Google, and Apple’s app stores over the last decade means that users...

Freemium model favoured by majority of app developers for monetisation

The “freemium” model has outpaced all other monetisation strategies when it came to mobile app monetisation. This was revealed by Clutch in a survey, which showed that more than 61% of app developers recommend a “freemium” model for mobile app monetisation.

The survey also found that the most successful mobile apps do not only need expert recommendations for monetisation strategies but also a holistic approach that extends beyond development. It is suggested...

Comply with COPPA or risk a lawsuit like Disney

If you build apps that are intended for children, make sure you comply with COPPA or risk a lawsuit similar to Disney.

The Walt Disney Company is facing a lawsuit for allegedly failing to protect the personal information of children using its apps. Amanda Rushing, the complainant, filed the lawsuit on Thursday in the San Francisco/Oakland division of the United States District Court.

Four other affiliated defendants will join The Walt Disney Company including Disney Electronic...

How ‘intrapreneurs’ can flourish in the age of innovation

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There is perhaps no sexier profession in the world right now than that of tech startup founder or executive. TV shows like HBO’s Silicon Valley and SyFy’s Bazillion Dollar Club glorify, parody and evangelise an industry in which an astounding nine out of ten companies fail.

In recent years, that ‘entrepreneurial itch’ has made its way to the enterprise, propelling corporations to shift their focus away from mergers and...

There’s still room for apps: Three tips for independent developers

(c)iStock.com/RapidEye

Global app downloads are on the decline, even for the most popular in Apple’s App Store. Out of established apps in the U.S., only Uber and Snapchat saw download growth in recent months. So what gives? 

Reports show that 94% of the revenue generated through the App Store goes to the top 1% of publishers, turning the business into a winner-take-all type of system. Because of this, many appreneurs are asking, “Is a...