Ultra aims to revolutionise game distribution with blockchain

Former executives from Xbox, Atari, Dell, Unity, Uber, and Time Warner have joined forces to create Ultra, a blockchain platform aiming to revolutionise game distribution.

Game distribution is monopolised with leading players take advantage of their position to take large cuts from developers’ work.

Nicolas Gilot, Co-CEO of Ultra. says:

“The success of Steam, Google, and Apple’s app stores over the last decade means that users have grown to expect and demand...

By Ryan Daws, 31 May 2018, 1 comment. Categories: App Stores, Gaming, Industry, Marketing, Monetisation, Platforms.

App monetisation: Choosing the right ad placements that work for you

Once you have decided which types of ad to integrate into your app for monetisation, the work then begins to figure out where in your app to place them. Here, publishers can fall into two major traps: 1) overloading the placement of ads in hopes of raising revenue; or 2) presenting the same ad strategy to every user. Both tactics can negatively impact the overall user experience as well as depress revenue potential.

Too many ads, too little time

To increase revenues, many developers mistakenly integrate too...

By StartApp, 09 January 2018, 0 comments. Categories: App Stores, Marketing, Mobile, Monetisation.

Freemium model favoured by majority of app developers for monetisation

The “freemium” model has outpaced all other monetisation strategies when it came to mobile app monetisation. This was revealed by Clutch in a survey, which showed that more than 61% of app developers recommend a “freemium” model for mobile app monetisation.

The survey also found that the most successful mobile apps do not only need expert recommendations for monetisation strategies but also a holistic approach that extends beyond development. It is suggested that firms need to...

By Developer, 27 October 2017, 0 comments. Categories: App Stores, Marketing, Mobile, Monetisation.

Comply with COPPA or risk a lawsuit like Disney

If you build apps that are intended for children, make sure you comply with COPPA or risk a lawsuit similar to Disney.

The Walt Disney Company is facing a lawsuit for allegedly failing to protect the personal information of children using its apps. Amanda Rushing, the complainant, filed the lawsuit on Thursday in the San Francisco/Oakland division of the United States District Court.

Four other affiliated defendants will join The Walt Disney Company including Disney Electronic Content, marketing platform...

By Ryan Daws, 08 August 2017, 1 comment. Categories: Advertising, Ethics, Industry, Marketing, Platforms.

Data is important in the app - but don’t forget the user experience

As app publishers and brands continue to leverage various forms of data to better understand user behavior, they would be advised to remember the second half to that equation: the user experience.

What brands say to the user and how they say it can be as important as knowing whom they’re saying it to.

Gary Eastwood, an advisor to CIO, writes in the...

By StartApp, 16 May 2017, 0 comments. Categories: Advertising, Marketing, Quality.

Why iOS 10.3 gives developers new customer service resources

(c)iStock.com/Pekic

With the new iOS 10.3 release from Apple, the headline for developers is clear: You finally have a voice.

The new release finally allows developers to chime in on customer reviews. Developers have been able to do his on Android for a while, but the iOS move is new.

TechCrunch reports that “Apple’s ratings and reviews system has felt antiquated, and has been a source of...

By StartApp, 02 May 2017, 0 comments. Categories: Development Tools, iOS, Marketing.

Sales and syntax: How app developers will reshape the future of retail

The Internet of Things portends a world in which physical products, devices, vehicles, buildings and other items are infused with digital identities, capable of collecting and exchanging data.

It all sounds impressive enough - but developers and brands need to think further ahead.

This exclusive whitepaper from Digimarc and DeveloperTech aims to help developers assess requirements and truly consider their impact on consumers for the potential of a connected world to be fully realised. 

By James Bourne, 25 October 2016, 0 comments. Categories: Development Tools, IoT, Marketing.

How ‘intrapreneurs’ can flourish in the age of innovation

(c)iStock.com/phive2015

There is perhaps no sexier profession in the world right now than that of tech startup founder or executive. TV shows like HBO’s Silicon Valley and SyFy’s Bazillion Dollar Club glorify, parody and evangelise an industry in which an astounding nine out of ten companies fail.

In recent years, that ‘entrepreneurial itch’ has made its way to the enterprise, propelling corporations to shift their focus away from mergers and acquisitions and towards accelerating innovation projects in-house. To do so, many...

By Geoff Wilson, 23 September 2016, 0 comments. Categories: Enterprise, Marketing.

There’s still room for apps: Three tips for independent developers

(c)iStock.com/RapidEye

Global app downloads are on the decline, even for the most popular in Apple’s App Store. Out of established apps in the U.S., only Uber and Snapchat saw download growth in recent months. So what gives? 

Reports show that 94% of the revenue generated through the App Store goes to the top 1% of publishers, turning the business into a winner-take-all type of system. Because of this,...

By Q Manning, 15 September 2016, 0 comments. Categories: Apple, App Stores, Marketing.