Bob the Builder: Coming soon to a mobile near you

Fireman Sam and Bob the Builder might be more at home on the TV screen but thanks to a new partnership between HiT Entertainment and P2 Games, they are set to branch out into the mobile apps market.P2 Games, who recently launched apps for Peppa Pig and Postman Pat, will release mobile games featuring Fireman Sam and Bob the Builder due to release in time for Christmas. Apple iPhone, iPod Touch and iPad will initially have first dibs but the apps will be rolled out to Android devices at a later date.The apps will target pre-school children with...

By Verity Gough, 19 October 2011, 0 comments. Categories: Gaming, Marketing, Monetisation.

YouTube launches UK online film rental service

YouTube has entered the UK movie rental market after it announced its move into online full-length feature film hire.The new library is stocked with over 1000 titles including box office smashes such as 'The Dark Knight', cult classics like 'Reservoir Dogs' and recent releases including 'Red Riding Hood.'The site has already piloted in the US having launched in May and was rolled out in Canda this September.For their money, users get a 48 hour viewing window and many films feature YouTube Movie Extras such as behind-the-scenes videos,...

By Verity Gough, 08 October 2011, 0 comments. Categories: Gaming, Industry, Marketing.