Mobile gaming in Europe: Trends, devices and monetisation
comScore estimates smartphone penetration to reach 55% in EU5 (United Kingdom, France, Germany, Italy, and Spain) which is equal to 132 million users (see Pic. 1). Of all mobile devices bought in the EU5 region in October 2012, 73% were smartphones. The smartphone landscape is dominated by Google Android (59% of all new devices), followed by Apple iOS (22%) (see Pic. 2). Tablets reached 15% penetration of smartphone user base with iPads holding 60% of the total tablet market in EU5.