Apple provides guidelines to ARKit developers
Taking some of the limelight away from Google’s ARCore announcement, Apple has provided guidelines to developers building ARKit experiences.
ARKit is Apple’s new augmented reality framework introduced as part of iOS 11. It combines device motion tracking, camera scene capture, advanced scene processing, and display conveniences to simplify the task of building an AR experience.
The AR guidelines include five main sections:
Designing an Engaging Experience
Entering Augmented Reality