Expert advice: Creating, selling and marketing your killer app

Coming up with a killer idea for an app can be a mind bending process. Unfortunately, once you’ve done that, the hard work is only just beginning; you’re competing with millions of other killer ideas, both in apps stores and in the murky business of PR and marketing.

Luckily, we caught up with two guys who have been there and done it, numerous times, to ask them for some insight into the processes and key decisions behind creating successful apps.

Mark Sigal, co-founder and chief product officer at one of the...

By Matt Henkes, 25 October 2011, 0 comments. Categories: Apple, App Stores, Design, Development Tools, Industry, Marketing, Monetisation.

Android pips Apple to top of the apps

Apple has been ousted as the app download king thanks to the surge in popularity of Android handsets, according to reports.

App downloads on Google's Android operating system have overtaken those on Apple's devices after ABI Research found that Apple iOS made up 31 per cent of total app downloads in the second quarter of this year, while Android apps accounted for an impressive 44 per cent.

The figures may come as a surprise to many as Apple has long been the favourite choice for the smartphone...

By Verity Gough, 25 October 2011, 0 comments. Categories: Android, Apple, App Stores, iOS, Marketing.

Freeview goes mobile with new apps for iPad and Android

Digital TV service Freeview has announced the release of a new app for both Android and iPad as well as an update for the iPad app.

Viewers will be able to access TV listings for each Freeview channel as well as enable watch-list sharing through social media sites such as Twitter and Facebook as well as email. An additional social media feature that is also included allows users to see which programmes are trending on Twitter. Reminders for favourite shows can also be set up and viewed offline,...

By Verity Gough, 20 October 2011, 0 comments. Categories: Android, Apple, iPad, Platforms, Social media.

Google VoIP is pulled from iPhone App Store

Google’s VoIP app has been removed from the iPhone App Store after reports of crashing within the new version of Apple's mobile operating system, iOS 5.

According to reports, the reason for the crashes, as well as which smartphones and operating systems are more prone to problems, is still unclear.

In an interview with Engadget, senior product manager for Google Voice, Vincent Paquet added: "Our last update of this week had a bug that caused the app to crash at sign in. We removed it so it did not...

By Verity Gough, 17 October 2011, 0 comments. Categories: Apple, App Stores, Devices, iOS.

Should app developers choose Android over Apple?

Developers are taking notice to the increasing number of Android app downloads, which could soon overtake Apple’s iOS system.

Both platforms will hold around 3.2bn downloads by June 2012, according to a report by download tracker Xyologic.

Apple are currently still in the lead to Android, with 1.45 billion downloads compared to Android’s 640 million last month.

This means that developers are now choosing to create apps...

By Dani Millward, 12 October 2011, 0 comments. Categories: Android, Apple, App Stores, Development Tools, iOS.

iPhone 4S or wait for Android Ice Cream Sandwich?

With eighteen month contract-driven upgrades the norm now in the UK, it’s always a challenge to decide whether it’s the right time to pull the trigger on buying a new phone — or to wait for the next big thing.

With Apple’s anticlimactic introduction of the iPhone 4S on Friday, the big question for many phone owners is whether to grab one when it ships on Friday or wait for the expected Android 4.0 Ice Cream Sandwich (ICS) phones from Google’s partners.

In favour of the...

By 3Squared, 12 October 2011, 0 comments. Categories: Android, Apple, Devices, iOS.

iPad app instrument is featured in Bjork's new album

Bjork may be known for her 'out there' musicality as well as her unusual fashion sense but the Icelandic singer has gone a step further with her latest release which features an iPad app being played as an instrument.‘Biophillia', is available to download on the NPR website and the artist is inviting listeners to play the app on their own iPads.Bjork is also allowing all 10 tracks to be listened to on the website for free. Fans can then buy the whole album or opt to purchase specific tracks.While her music is often referred...

By Verity Gough, 10 October 2011, 0 comments. Categories: Apple, Devices, iPad, Monetisation.

Some great statistics from the iPhone keynote..

Being one of the few companies that develop for Android, iPhone and Blackberry we’re constantly assisting companies with their business case and specifically the justification for targeting specific devices.

And typically when asked to assist in such a justification we often aim to back up our recommendations with statistics. Over the years we’ve gathered a huge amount of intelligence that is regularly used with our customers to best position their applications.

Information including download...

By 3Squared, 10 October 2011, 0 comments. Categories: Android, Apple.

App downloads to hit 98 billion by 2015

Mobile application downloads are to continue their reign of popularity after a new study from analyst firm Berg Insight predicted that total app downloads in 2015 will reach 98 billion. The new study found that if this target is reached it means that the compound annual growth rate of downloads between 2010 and 2015 will be 56.6 percent.The research follows a study by In-Stat earlier this year which predicted that mobile app downloads will reach the far more modest figure of 48 billion by 2015, due mainly to the boom of touch-screen...

By Verity Gough, 09 October 2011, 0 comments. Categories: Apple, App Stores, Development Tools, Monetisation.

Steve Jobs dies, aged 56

Steve Jobs has died at the age of 56, following a lengthy battle with pancreatic cancer.

Tributes have been pouring in for the Apple co-founder and visionary with President Barack Obama stating that Jobs was the embodiment of the American dream. Having announced his resignation on August 24, 2011, Jobs maintained a presence as chair of the Apple board, however, it appeared to signify the beginning of the end.

Early career

Steven Paul Jobs’ career has seen him take the Apple brand from a small computer...

By Verity Gough, 06 October 2011, 0 comments. Categories: Apple, Development Tools, Industry, iOS.