To go freemium, or not to go freemium? [infographic]

“Freemium” apps (or apps with in-app purchases) are the latest and greatest monetization trend in the mobile app industry. To put it simply, freemium falls somewhere between free, ad-supported apps and paid apps on the app monetization spectrum.  With the overwhelming success of games like Candy Crush Saga, freemium has been a popular topic of conversation in the mobile app world.

You may be asking yourself: What is behind this trend? Should my app go freemium?

Check out our infographic below! Click to...

By StartApp, 03 September 2013, 0 comments. Categories: App Stores, Development Tools, Gaming, Monetisation, Platforms.

Google starts to police new Android policies

The Mountain View-based company has updated their Google Play policies on Android to the benefit of users, developers, and the ecosystem as an entirety. Let’s be honest – It’s about time.

Since the dawn of Android; users have had to deal with obtrusive ads, whether in-app, or through their notification bars. Some developers add this purely for monetisation, others to promote more applications in their portfolio, and some, more maliciously – lead you to scams.

Let’s start with the...

By Ryan Daws, 27 August 2013, 0 comments. Categories: Android, App Stores, Development Tools, Platforms.

Firefox and ZTE start attack on US and Blighty from Friday

You may be warranted in giving a groan hearing yet another competitor is trying to enter the market saturated by two heavyweights who need little introduction – Android and iOS.

Yet that’s exactly what Mozilla is attempting with their new ZTE “Firefox OS” devices. From Friday, ZTE will be taking to eBay to sell its first Firefox OS phone the “ZTE Open” for an incredibly tempting price of $79.99 (£59.99 in the...

By Ryan Daws, 12 August 2013, 0 comments. Categories: App Stores, Development Tools, Devices, Platforms, Testing.

Jelly Bean 4.3 is tastier than you know

At Google’s “Breakfast with Sundar” event yesterday; the Mountain View-based company took the wraps off a lot of Android 4.3 announcements we were expecting - yet there was so much more you may not know about.

Sundar Pichai – head of Android – took the time to gloss over a few of the notable features which would directly affect our experiences from day one.

These include; Restricted “Kid Mode” Profiles, Bluetooth Low Energy support, Virtual Fraunhofer Cingo™...

By Ryan Daws, 25 July 2013, 0 comments. Categories: Android, App Stores, Development Tools, Industry, Languages, Platforms, Testing.

Apple’s developer outage (just as Play Store grows faster)

Apple’s developer website is experiencing an ongoing outage after a security breach which has caused a complete overhaul to be initiated, arriving just as Google announces hitting the same 50 billion app downloads milestone Apple recently celebrated – only a year quicker.

The outage occurred as of last Thursday according to the Cupertino giant’s maintenance page; although some sources appear to report a day earlier.

It appears – although unconfirmed – customer data...

By Ryan Daws, 22 July 2013, 0 comments. Categories: Android, Apple, App Stores, Development Tools, iOS, iPad, Platforms.

Opera’s Devices SDK to power TCL’s line of Smart TVs

China-based manufacturer TCL is set to release a host of new television sets with a twist; they’ll be powered by web-brand Opera.

The new line of Smart TVs by the company - the TCL E5691, E5510, F3250 and F3500 - will all feature dedicated software applications developed on a brand-new Devices SDK.

Along with the TV browser, the TV store will allow customers access to a wide-variety of most the popular entertainment options – from video apps like Vimeo, to social...

By Ryan Daws, 19 July 2013, 1 comment. Categories: App Stores, Development Tools, Devices, Platforms.

Got an awesome startup? Register for “Million Pound Startup”

The Million Pound Startup is an international competition for all the entrepreneurs out there (of any industry) who can register for free – instantly promoting your business or idea – and be in for the running of winning a million pounds.

Worth a go, surely?

 

Whilst usually these kinds of contests head straight to my delete folder, the backing of some high-profile names took my intrigue. Opening the website presented a very visual look at all...

Android 5.0 “Key Lime Pie” to be design-focused?

Let’s face it iOS users, it’s not the “most advanced mobile operating system” anymore is it? That’s not a bad thing, the pull of Apple’s famous OS is its simplicity and design (love or loathe).

The crown of ‘advanced’ goes to Google’s open-source Android, but – at stock – it’s not the most attractive.

Google, in my opinion, has done things the right way, with a focus on providing great underlying features and services whilst letting...

By Ryan Daws, 02 July 2013, 0 comments. Categories: Android, App Stores, Design, Industry, iOS, Platforms, Testing.