3 ways to pick the right keywords to enhance Android apps' success

App Store Optimization is a term that many of you are now aware of and want to do right. The way in which app stores allow your app to be searched for changes from time to time, but if you get the basics right you will most certainly be enhancing your app’s likelihood to be found in an organic search in a crowded app market.

Choosing the right

By Leah Goodman, 27 February 2014, 1 comment. Categories: Android, App Stores, Marketing.

Mobile app use jumps by 115% in 2013

By the end of last year, Apple’s App Store had brought in $10 billion, 3 billion iOS apps had been downloaded in December alone and Gartner was predicting that 1 billion mobile devices running Android would shop in 2014. Both the Apple App Store and Google Play reached the 1 million apps mark and web use via mobile devices made a dent in traditional web’s traffic. What else happened in the mobile world last...

By Mike Brown, 07 February 2014, 0 comments. Categories: Analytics, Android, App Stores, iOS.

Amazon apps go global: Distribution expanded internationally

It's been announced that Amazon will be expanding their Appstore to include app distribution in several new countries. The Amazon Appstore for Android launches have previously included the UK, Japan, France, Spain, Italy and Germany and, while already a huge market, almost 200 more countries will be added to the distribution list, meaning that developers will be able to submit their apps more or less globally, reaching a whole new group of international customers.

Which Countries Are Being Included And When?...

By Ampheon, 03 February 2014, 0 comments. Categories: Amazon, App Stores, Development Tools, Monetisation.

Google rolls out App Translation Service to developers

Google has announced general availability of its App Translation Service, enabling Android developers to overcome the language barrier and get more Google Play hits.

If you think this idea sounds familiar, then you’d be right, as the service was previewed at Google I/O back in May. A pilot program was introduced, with subsequent positive feedback proving irresistible to the execs at Mountain View who simply had to open it up.

Before anyone starts...

By James Bourne, 12 November 2013, 0 comments. Categories: Android, App Stores, Development Tools, Monetisation.

Apple co-founder Woz gives his take at #AppsWorld

Speaking at AppsWorld in London, Apple co-founder Steve Wozniak gave his thoughts on the shifting mobile industry; wearable tech, connected devices, voice assistants, the Cloud, and the iOS competition from rivals such as Android and Windows Phone.

On talking about who’s “doing the most” for mobile; Woz is still on the iOS-side of the fence for reasons of reliability. Whilst this may not necessarily be a surprising stance from an Apple founder – Steve is a man unafraid to criticise the...

By Ryan Daws, 23 October 2013, 0 comments. Categories: Apple, App Stores, Devices, Industry, iOS.

The ups and downs of hybrid mobile app development

Creating applications for mobile devices is a great way to capture a user’s attention and continued business. Once installed your app has a persistent presence on your user’s device placing your services literally at their fingertips. It’s an invaluable piece of real estate that many organisations are looking to make the most of. Apps give better performance verses a mobile web site, mean your customer has to do less to access your services and provide an ever present icon in the...

By Decoded Solutions, 30 September 2013, 4 comments. Categories: Android, App Stores, Development Tools, iOS, Microsoft, Testing.

Google Play changes – How will this affect your Android apps?

Most of our app makers choose to upload their free Android apps into the Google Play store, we know that this store is not the only Android store around, but whether we like it or not, Google Play is still the most popular Android app store and this does not look like it will change in the near future, therefore it is vital that you are aware of all Google Play changes and how this will affect your app’s discoverability.

By Leah Goodman, 16 September 2013, 0 comments. Categories: Android, App Stores, Marketing, Monetisation.

To go freemium, or not to go freemium? [infographic]

“Freemium” apps (or apps with in-app purchases) are the latest and greatest monetization trend in the mobile app industry. To put it simply, freemium falls somewhere between free, ad-supported apps and paid apps on the app monetization spectrum.  With the overwhelming success of games like Candy Crush Saga, freemium has been a popular topic of conversation in the mobile app world.

You may be asking yourself: What is behind this trend? Should my app go freemium?

Check out our infographic below! Click to...

By StartApp, 03 September 2013, 0 comments. Categories: App Stores, Development Tools, Gaming, Monetisation, Platforms.

Google starts to police new Android policies

The Mountain View-based company has updated their Google Play policies on Android to the benefit of users, developers, and the ecosystem as an entirety. Let’s be honest – It’s about time.

Since the dawn of Android; users have had to deal with obtrusive ads, whether in-app, or through their notification bars. Some developers add this purely for monetisation, others to promote more applications in their portfolio, and some, more maliciously – lead you to scams.

Let’s start with the...

By Ryan Daws, 27 August 2013, 0 comments. Categories: Android, App Stores, Development Tools, Platforms.