Back at WWDC, Apple promised a new analytics app which can monitor your apps performance in the App Store to help provide deeper insights about what is working and what could do with taking a second-look at what elements can be improved for better success. 

Some developers have received emails alerting them to the launch of the 'App Analytics Beta' app which fulfils Apple's promise. It shows how many (potential) customers have opened an app's listing in the store, check in-app purchase sales, create...

(Image Credit: iStockPhoto/Mark_KA)

One of the greatest challenges faced by app owners today is making an app easy to discover in such a highly saturated market. ASO, or app store optimization, is a crucial step in the marketing process. ASO is the process of optimizing your mobile app so it shows up higher in a user's app store search results. The higher the ranking is, the more visible your app will be to potential users. Ultimately, the end goal of ASO is...

Android holds the largest smartphone marketshare around the world, and therefore marks an important platform for developers to reach the biggest audience possible. The app store which accompanies Google's mobile OS has seen meteoric growth, but has trailed behind Apple's iOS in submitted apps due to its later launch.

The latest report from appFigures points towards a change of tides...

Claims from industry analysts point towards the rate of app downloads having decelerated after reaching saturation in markets such as the US and South Korea. In August, CNNMoney became one of the many publications to run a piece on this supposed slowdown of app downloads. Flurry Research set out to disprove this claim using their analytics data...

Focusing on the US, Flurry found that consumers are still downloading apps...

In Apple's App Store rules, it quite clearly states "Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind". If you've spent any time on iOS (or any major smartphone platform for that matter) you know that rule is broken all-too-often to the frustration of many customers.

Apple needs to enforce the rule somehow and at least set a good standard for developers to follow everywhere.

It's an effective tactic, however, with...

Today, Google has announced the ability for Chinese developers to launch both their free and paid apps to more than 130 other countries who have access to the Play Store. The only caveat is that, although merchant support has launched, citizens are still unable to access it themselves.

If you develop Android apps in China, and want to start distributing your apps to a global audience through Google Play, visit

(Image Credit: Tim Malabuyo)

App Annie's latest quarterly index continues the trend we all know by now; Android is the platform of choice if you want to tout your download numbers, whilst iOS is your choice if you want a few extra numbers in your bank account.

Google Play exceeds iOS downloads by 60% according to the index, and is...

One of the best things about Apple’s iOS over Google’s Android is that the latest updates are immediately available for supported devices without the need to wait for your carrier to check it, or your hardware OEM to ‘skin’ it to differentiate their products from competitors.

This year, adoption of the latest iOS has been much less than previous years, and it’s worrying developers. After three weeks, iOS 8 is now running on 47% of devices

(Image Credit: Lucas Zallio)

Popular theme developer "the1dynasty" has had his Google Play account terminated for failure to comply with the store's terms of use. Google's Play Store policy means developers cannot use "Android" or "Google" in their package or app names to prevent confusion between official apps which is the rule in which the apps in question fell foul to.

the1dynasty received a slap on the wrist...

One of the biggest battles for major platform holders will be for the automotive. Google announced at their I/O developer conference earlier this year that the tech giant has plans to outpace competitors with Android Auto; but it stalled on providing most of the vital details.

Now Google has released a design template for Android Auto which developers must use when creating apps for the car. (It's worth remembering at this point the "apps" function as extensions of...