Isn’t it a pain when you have to buy or download an app 2 or 3 times if you want the different versions created for your PC, your tablet and your mobile device? Isn’t it a much BIGGER pain to be the one that has to develop or test 3 separate versions of that application?

Microsoft thinks so, and they may be just the first platform to dive into the idea of unifying their...

Have you noticed the rise in applications making use of in-app purchases? A new report from VentureBeat Intel shows these developers have good reason to implement them; after all, they are by far the most lucrative method of monetisation.

The report collates data taken from 176 various developers across 1,000 different games to get a clear idea of how others can profit from their works.

It takes into account the cost-effectiveness of implementing the various methods...

App Store Optimization is a term that many of you are now aware of and want to do right. The way in which app stores allow your app to be searched for changes from time to time, but if you get the basics right you will most certainly be enhancing your app’s likelihood to be found in an organic search in a crowded app market.

Choosing the right

By the end of last year, Apple’s App Store had brought in $10 billion, 3 billion iOS apps had been downloaded in December alone and Gartner was predicting that 1 billion mobile devices running Android would shop in 2014. Both the Apple App Store and Google Play reached the 1 million apps mark and web use via mobile devices made a dent in traditional web’s traffic. What else happened in the mobile world last...

It's been announced that Amazon will be expanding their Appstore to include app distribution in several new countries. The Amazon Appstore for Android launches have previously included the UK, Japan, France, Spain, Italy and Germany and, while already a huge market, almost 200 more countries will be added to the distribution list, meaning that developers will be able to submit their apps more or less globally, reaching a whole new group of international customers.

Which Countries Are Being Included And When?...

Google has announced general availability of its App Translation Service, enabling Android developers to overcome the language barrier and get more Google Play hits.

If you think this idea sounds familiar, then you’d be right, as the service was previewed at Google I/O back in May. A pilot program was introduced, with subsequent positive feedback proving irresistible to the execs at Mountain View who simply had to open it up.

Before anyone starts...

Speaking at AppsWorld in London, Apple co-founder Steve Wozniak gave his thoughts on the shifting mobile industry; wearable tech, connected devices, voice assistants, the Cloud, and the iOS competition from rivals such as Android and Windows Phone.

On talking about who’s “doing the most” for mobile; Woz is still on the iOS-side of the fence for reasons of reliability. Whilst this may not necessarily be a surprising stance from an Apple founder – Steve is a man unafraid to criticise the...

Creating applications for mobile devices is a great way to capture a user’s attention and continued business. Once installed your app has a persistent presence on your user’s device placing your services literally at their fingertips. It’s an invaluable piece of real estate that many organisations are looking to make the most of. Apps give better performance verses a mobile web site, mean your customer has to do less to access your services and provide an ever present icon in the...

Most of our app makers choose to upload their free Android apps into the Google Play store, we know that this store is not the only Android store around, but whether we like it or not, Google Play is still the most popular Android app store and this does not look like it will change in the near future, therefore it is vital that you are aware of all Google Play changes and how this will affect your app’s discoverability.

Remember when you used to use paper maps?

Yeah, me neither.  Long gone are the days of making appointments with travel agents or stretching out that giant folded up piece of paper...