App monetisation: Choosing the right ad placements that work for you

Once you have decided which types of ad to integrate into your app for monetisation, the work then begins to figure out where in your app to place them. Here, publishers can fall into two major traps: 1) overloading the placement of ads in hopes of raising revenue; or 2) presenting the same ad strategy to every user. Both tactics can negatively impact the overall user experience as well as depress revenue potential.

Too many ads, too little time

To increase revenues, many developers mistakenly integrate too...

By StartApp, 09 January 2018, 0 comments. Categories: App Stores, Marketing, Mobile, Monetisation.

Fitbit now supports third-party apps on its smartwatch

Fitbit has updated the OS on its first smartwatch to support third-party apps from its App Gallery.

Following the company’s $23 million acquisition of smartwatch maker Pebble, all eyes were on Fitbit’s next move to counter the increasing threat from the Apple Watch and Android Wear-based devices.

What emerged from Fitbit was the Ionic smartwatch. Many critics say its design is uninspiring, but...

By Ryan Daws, 05 December 2017, 0 comments. Categories: App Stores, Platforms, Wearables.

Anti-theft app Cerberus falls foul of Google’s tracking guidelines

An opportune moment to remember that sometimes he who pays the piper does not always call the tune: anti-theft app provider Cerberus says Google has pinged its app as in violation of its developer terms.

Cerberus offers users protection should their Android device get lost or stolen. This can range from support for Android Wear, pictures of the thief surreptitiously sent to email addresses, and coded SMS messages if mobile data is switched off.

The problem, however, relates to the tracking of location data;...

By James Bourne, 22 November 2017, 0 comments. Categories: Android, App Stores.

Freemium model favoured by majority of app developers for monetisation

The “freemium” model has outpaced all other monetisation strategies when it came to mobile app monetisation. This was revealed by Clutch in a survey, which showed that more than 61% of app developers recommend a “freemium” model for mobile app monetisation.

The survey also found that the most successful mobile apps do not only need expert recommendations for monetisation strategies but also a holistic approach that extends beyond development. It is suggested that firms need to...

By Developer, 27 October 2017, 0 comments. Categories: App Stores, Marketing, Mobile, Monetisation.

Google now lists Instant Apps in the Play Store

Developers who have enabled Instant Apps will now find their users can use a portion of their apps at the press of a button — without requiring a full download.

The feature was first announced back in May last year, so it’s been a long time coming. The first of the apps began rolling out in January, but it’s taken until now for others to come available.

Earlier this week,

By Ryan Daws, 20 October 2017, 0 comments. Categories: Android, App Stores, Platforms.

Developer fund launched alongside Cloudflare Apps platform

Cloudflare has launched a $100 million developer investment fund alongside the launch of its Cloudflare Apps platform.

The company itself raised $110 million of investment from companies including Fidelity, Google, Microsoft, Baidu, and Qualcomm last year, and with good reason. Cloudflare has grown from a team of 37 operating a network in 23 cities and 15 countries in 2012, to now employing over 200 and having a presence in 62 cities and 33 countries.

“When we started Cloudflare we needed two things: a...

By Ryan Daws, 28 June 2017, 0 comments. Categories: App Stores, Cloud, Industry, Platforms.

Android developers who incentivise positive reviews will be punished

Google will now punish Android developers who incentivise users to leave positive reviews under new Play Store rules.

Fake reviews have long been the scourge of most app stores and shady third-party services are available which can automate reviews or even have staff manually leaving false positive reviews in a bid to boost the app’s rankings.

Google tackled these services (for the most part) with improvements to its algorithms which detect and filter these reviews, but cunning developers found another...

By Ryan Daws, 07 June 2017, 0 comments. Categories: Android, App Stores, Ethics, Industry, Platforms.

Algoriddim shows off Microsoft’s Bridge capabilities with port of djay Pro

App developer Algoriddim has shown off the capabilities of Microsoft’s iOS app porting tool, Bridge, with the release of their complex djay Pro app on Windows 10.

The app store of iOS has long been the envy of Windows fans. Microsoft has attempted to lure app developers into bringing their iOS apps to Windows 10 with the release of their ‘Bridge’ porting tool which makes it relatively trivial to bring apps from iOS over to Windows.

“We’re thrilled to unveil djay Pro for...

By Ryan Daws, 10 April 2017, 0 comments. Categories: App Stores, Development Tools, Industry, iOS, Microsoft, Platforms.

China's largest social network launches its own App Store

(Image Credit: iStockPhoto/c8501089)

WeChat dominates China's social networks, and it now wants to pull attention from Apple's app store in favour of its own. 

Tencent, parent company of WeChat, announced the 'Xiaochengxu' (translated as 'mini programs') feature yesterday. WeChat told Reuters the function “allows users to access merchants’ services without having to download their...

By Ryan Daws, 11 January 2017, 0 comments. Categories: App Stores, Industry, Platforms.

You can finally publish your Win32 apps on the Windows Store

(c)iStock.com/Michal Krakowiak

After first announcing a tool for Windows’ legacy developers to port their Win32 apps to Windows 10 during their BUILD developer conference this year, Microsoft is now accepting submissions for ported apps to be published on the Windows Store.

Some expected the new tool, Desktop Bridge App Converter, would fall into obscurity and eventually be scrapped much like the Android porting tool Microsoft was developing under the guise of Project Astoria. The disbelievers have been...

By Ryan Daws, 16 September 2016, 0 comments. Categories: App Stores, Development Tools, Microsoft.