Anti-theft app Cerberus falls foul of Google’s tracking guidelines

An opportune moment to remember that sometimes he who pays the piper does not always call the tune: anti-theft app provider Cerberus says Google has pinged its app as in violation of its developer terms.

Cerberus offers users protection should their Android device get lost or stolen. This can range from support for Android Wear, pictures of the thief surreptitiously sent to email addresses, and coded SMS messages if mobile data is switched off.

The problem, however, relates to the tracking of location data;...

By James Bourne, 22 November 2017, 0 comments. Categories: Android, App Stores.

Freemium model favoured by majority of app developers for monetisation

The “freemium” model has outpaced all other monetisation strategies when it came to mobile app monetisation. This was revealed by Clutch in a survey, which showed that more than 61% of app developers recommend a “freemium” model for mobile app monetisation.

The survey also found that the most successful mobile apps do not only need expert recommendations for monetisation strategies but also a holistic approach that extends beyond development. It is suggested that firms need to...

By Developer, 27 October 2017, 0 comments. Categories: App Stores, Marketing, Mobile, Monetisation.

Google now lists Instant Apps in the Play Store

Developers who have enabled Instant Apps will now find their users can use a portion of their apps at the press of a button — without requiring a full download.

The feature was first announced back in May last year, so it’s been a long time coming. The first of the apps began rolling out in January, but it’s taken until now for others to come available.

Earlier this week,

By Ryan Daws, 20 October 2017, 0 comments. Categories: Android, App Stores, Platforms.

Developer fund launched alongside Cloudflare Apps platform

Cloudflare has launched a $100 million developer investment fund alongside the launch of its Cloudflare Apps platform.

The company itself raised $110 million of investment from companies including Fidelity, Google, Microsoft, Baidu, and Qualcomm last year, and with good reason. Cloudflare has grown from a team of 37 operating a network in 23 cities and 15 countries in 2012, to now employing over 200 and having a presence in 62 cities and 33 countries.

“When we started Cloudflare we needed two things: a...

By Ryan Daws, 28 June 2017, 0 comments. Categories: App Stores, Cloud, Industry, Platforms.

Android developers who incentivise positive reviews will be punished

Google will now punish Android developers who incentivise users to leave positive reviews under new Play Store rules.

Fake reviews have long been the scourge of most app stores and shady third-party services are available which can automate reviews or even have staff manually leaving false positive reviews in a bid to boost the app’s rankings.

Google tackled these services (for the most part) with improvements to its algorithms which detect and filter these reviews, but cunning developers found another...

By Ryan Daws, 07 June 2017, 0 comments. Categories: Android, App Stores, Ethics, Industry, Platforms.

Algoriddim shows off Microsoft’s Bridge capabilities with port of djay Pro

App developer Algoriddim has shown off the capabilities of Microsoft’s iOS app porting tool, Bridge, with the release of their complex djay Pro app on Windows 10.

The app store of iOS has long been the envy of Windows fans. Microsoft has attempted to lure app developers into bringing their iOS apps to Windows 10 with the release of their ‘Bridge’ porting tool which makes it relatively trivial to bring apps from iOS over to Windows.

“We’re thrilled to unveil djay Pro for...

By Ryan Daws, 10 April 2017, 0 comments. Categories: App Stores, Development Tools, Industry, iOS, Microsoft, Platforms.

China's largest social network launches its own App Store

(Image Credit: iStockPhoto/c8501089)

WeChat dominates China's social networks, and it now wants to pull attention from Apple's app store in favour of its own. 

Tencent, parent company of WeChat, announced the 'Xiaochengxu' (translated as 'mini programs') feature yesterday. WeChat told Reuters the function “allows users to access merchants’ services without having to download their...

By Ryan Daws, 11 January 2017, 0 comments. Categories: App Stores, Industry, Platforms.

You can finally publish your Win32 apps on the Windows Store

(c)iStock.com/Michal Krakowiak

After first announcing a tool for Windows’ legacy developers to port their Win32 apps to Windows 10 during their BUILD developer conference this year, Microsoft is now accepting submissions for ported apps to be published on the Windows Store.

Some expected the new tool, Desktop Bridge App Converter, would fall into obscurity and eventually be scrapped much like the Android porting tool Microsoft was developing under the guise of Project Astoria. The disbelievers have been...

By Ryan Daws, 16 September 2016, 0 comments. Categories: App Stores, Development Tools, Microsoft.

There’s still room for apps: Three tips for independent developers

(c)iStock.com/RapidEye

Global app downloads are on the decline, even for the most popular in Apple’s App Store. Out of established apps in the U.S., only Uber and Snapchat saw download growth in recent months. So what gives? 

Reports show that 94% of the revenue generated through the App Store goes to the top 1% of publishers, turning the business into a winner-take-all type of system. Because of this,...

By Q Manning, 15 September 2016, 0 comments. Categories: Apple, App Stores, Marketing.

Why Apple and Google are now reaching out to indie developers

(c)iStock.com/SvetaZi

Without the marketing and UA budgets of the bigger app studios, indie developers can have trouble spreading the word about their applications, being featured in the app stores, and gaining big user bases.

For years, indie developers have criticised the two biggest app stores, the Apple App Store and the Google Play Store, for prioritizing big studio games over the independent developers who form the backbone of the app economy. Now, Apple and Google are beginning to unveil new features...

By StartApp, 06 September 2016, 0 comments. Categories: Advertising, Android, Apple, App Stores.