Apple removes location leaking apps ahead of GDPR deadline

This week Apple has started outright removing iOS apps that don't comply with their location privacy standards. After tacitly permitting these apps for months, Apple has begun delisting leaky iOS apps and sending emails to app developers who have fallen afoul of the rules.

The move comes just two weeks before the EU-wide General Data Protection Regulation (GDPR) comes into force, although it's not clear whether Apple is moving in response to the new rules or merely tackling a new category of...

By William Judd, 11 May 2018, 0 comments. Categories: Android, Apple, App Stores, Hacking, Mobile.

Microsoft slashes its app revenue cut to five percent

Microsoft is aware software on its app store is often not as profitable as those on rivals, but today it’s helping developers out by slashing its own cut of the revenue.

During BUILD last year, Microsoft announced Windows 10 was on 500 million devices. Compared to iOS’ approximately one billion users, or Android’s two billion, it’s clear developers for Microsoft’s platform have far less potential customers.

Microsoft is attempting to make up for this shortfall, and improve the...

By Ryan Daws, 08 May 2018, 0 comments. Categories: App Stores, Microsoft, Monetisation, Platforms.

NHS wants more developers to submit their health apps to its library

The UK’s health service is making a renewed call for developers to submit their health apps for inclusion in the NHS Apps Library

It’s been a rocky road for the NHS Apps Library. The library first launched back in 2013, was closed in 2015, and then re-launched in 2017.  For it to survive, it will need to meet its goal of becoming the “go-to place” for “safe and effective digital tools”.

By Ryan Daws, 22 February 2018, 0 comments. Categories: App Stores, Mobile.

App monetisation: Choosing the right ad placements that work for you

Once you have decided which types of ad to integrate into your app for monetisation, the work then begins to figure out where in your app to place them. Here, publishers can fall into two major traps: 1) overloading the placement of ads in hopes of raising revenue; or 2) presenting the same ad strategy to every user. Both tactics can negatively impact the overall user experience as well as depress revenue potential.

Too many ads, too little time

To increase revenues, many developers mistakenly integrate too...

By StartApp, 09 January 2018, 0 comments. Categories: App Stores, Marketing, Mobile, Monetisation.

Fitbit now supports third-party apps on its smartwatch

Fitbit has updated the OS on its first smartwatch to support third-party apps from its App Gallery.

Following the company’s $23 million acquisition of smartwatch maker Pebble, all eyes were on Fitbit’s next move to counter the increasing threat from the Apple Watch and Android Wear-based devices.

What emerged from Fitbit was the Ionic smartwatch. Many critics say its design is uninspiring, but...

By Ryan Daws, 05 December 2017, 0 comments. Categories: App Stores, Platforms, Wearables.

Anti-theft app Cerberus falls foul of Google’s tracking guidelines

An opportune moment to remember that sometimes he who pays the piper does not always call the tune: anti-theft app provider Cerberus says Google has pinged its app as in violation of its developer terms.

Cerberus offers users protection should their Android device get lost or stolen. This can range from support for Android Wear, pictures of the thief surreptitiously sent to email addresses, and coded SMS messages if mobile data is switched off.

The problem, however, relates to the tracking of location data;...

By James Bourne, 22 November 2017, 0 comments. Categories: Android, App Stores.

Freemium model favoured by majority of app developers for monetisation

The “freemium” model has outpaced all other monetisation strategies when it came to mobile app monetisation. This was revealed by Clutch in a survey, which showed that more than 61% of app developers recommend a “freemium” model for mobile app monetisation.

The survey also found that the most successful mobile apps do not only need expert recommendations for monetisation strategies but also a holistic approach that extends beyond development. It is suggested that firms need to...

By Developer, 27 October 2017, 0 comments. Categories: App Stores, Marketing, Mobile, Monetisation.

Google now lists Instant Apps in the Play Store

Developers who have enabled Instant Apps will now find their users can use a portion of their apps at the press of a button — without requiring a full download.

The feature was first announced back in May last year, so it’s been a long time coming. The first of the apps began rolling out in January, but it’s taken until now for others to come available.

Earlier this week,

By Ryan Daws, 20 October 2017, 0 comments. Categories: Android, App Stores, Platforms.

Developer fund launched alongside Cloudflare Apps platform

Cloudflare has launched a $100 million developer investment fund alongside the launch of its Cloudflare Apps platform.

The company itself raised $110 million of investment from companies including Fidelity, Google, Microsoft, Baidu, and Qualcomm last year, and with good reason. Cloudflare has grown from a team of 37 operating a network in 23 cities and 15 countries in 2012, to now employing over 200 and having a presence in 62 cities and 33 countries.

“When we started Cloudflare we needed two things: a...

By Ryan Daws, 28 June 2017, 0 comments. Categories: App Stores, Cloud, Industry, Platforms.

Android developers who incentivise positive reviews will be punished

Google will now punish Android developers who incentivise users to leave positive reviews under new Play Store rules.

Fake reviews have long been the scourge of most app stores and shady third-party services are available which can automate reviews or even have staff manually leaving false positive reviews in a bid to boost the app’s rankings.

Google tackled these services (for the most part) with improvements to its algorithms which detect and filter these reviews, but cunning developers found another...

By Ryan Daws, 07 June 2017, 0 comments. Categories: Android, App Stores, Ethics, Industry, Platforms.