5 key thoughts to marketing your mobile app development

The years 2012, with the global demand and supply of mobile apps continuously rising, it is vital to ensure your mobile app development benefits from the exposure it deserves.

The following 5 tips for mobile app development are vital thoughts to implementing your mobile app strategy.

1. Is there a benefit for the end user of my app? When developing your mobile app solution, keep your end user at the front of the project. Ask yourself questions such as how will this benefit my customer, what can they do...

By David Weaver, 30 January 2012, 0 comments. Categories: Advertising, App Stores, Development Tools, Marketing.

Can SME's tap into App Revolution to fuel their growth?

Kevin Miller, CEO, RunRev

Much is made about the importance of technology. The Department for Business, Innovation & Skills recently announced a £145 million boost to improve the UK's e-infrastructure. The reality, however, is that IT infrastructure enhancements will not benefit the vast majority of businesses to drive productivity and profitability. But there is one IT revolution that they can tap into and benefit from.

The hype that surrounded Apple's announcement about the iPhone 4S...

By Kevin Miller, 25 January 2012, 0 comments. Categories: Android, Apple, App Stores, Development Tools, Industry, iOS, Languages, Platforms.

Breaking Into The Android Top 10

Everyone wants to break in to the top ten of the Android app store. It's one of the most coveted positions because it shows other users just how good your app is.

It also increases visibility, which leads to more downloads, which leads to more revenue.

So, the question I'm often asked is: "how many downloads do I need to get to hit the Android top ten?"

The answer is simple.... It's just 17.

Of course, that's only if you want to be in the top ten paid-for cookery widgets in the Tuvalu app store. Have a bit...

By InMobi, 11 January 2012, 0 comments. Categories: Advertising, Android, App Stores, Development Tools, Marketing, Monetisation.

The pace of new app development dwarfs the release of other kinds of media

Somewhere at a computer last Wednesday, a developer pushed a button and the 1 millionth mobile app went to market.

Apps shrink the functions that were once available only on a desktop computer to make them usable on smartphones and mobile devices – stock trades, restaurant reviews, Facebook, streaming radio, photographs, news articles, videos and, of course, Angry Birds.

The pace of new app development dwarfs the release of other kinds of media. “Every week about 100 movies get released worldwide,...

By 3Squared, 20 December 2011, 0 comments. Categories: App Stores, Development Tools, Devices, Industry.

Malicious apps hit Android Market with hidden charges

Google has removed fraudulent apps from the Android Market, after hitting unexpected users with hidden charges.

The users who downloaded one of 22 apps were being charged for downloading apparently innocent services, including horoscopes and games. The apps were downloaded more than 10,000 times before removal.

The apps lured consumers to choose options within the apps that resulted in paying premium rates linked with SMS use. Those apps were presented as bogus apps based on popular games and movies, including Angry Birds, Twilight and Cut The Rope.

This brings up the discussion about 

By Dani Millward, 13 December 2011, 0 comments. Categories: Android, App Stores, Development Tools, Hacking, Security.

Android passes 10 billion app milestone

Android users have now downloaded more than 10 billion apps, Google said on Tuesday.

The milestone was reached over the past weekend, the company said in a blog post, adding that it now had a growth rate of a billion app downloads per month.

By 3Squared, 07 December 2011, 0 comments. Categories: Analytics, Android, App Stores.

Do we need a new 'web app' icon?

With some of the key players like Google, Apple and Adobe piling resources into the development of HTML5, the proliferation of web apps is hotly tipped to be one of the app development stories of 2012.

There are a number of arguments for and against this point of view. We’re still not yet in a world were a web app will generally perform with the same level of deeply integrated usability that a native app can offer users.

Though with rapid adoption of faster 4G LTE mobile networks just on the doorstep,...

By Matt Henkes, 25 November 2011, 1 comment. Categories: Android, Apple, App Stores, HTML5.