Only half of app users have paid for their apps, says survey

A new survey from the App Developers’ Alliance has revealed that only half of people who have downloaded apps have ever paid for them.

The survey of 1000 US consumers who own or use at least one device able to run apps, showed that, in the next six months, a third of current app users want to use apps more often, and a third of those who don’t use apps are planning on using them.

Perhaps worryingly, the survey notes “cost and lack of understanding” as reasons for not using...

By James Bourne, 18 September 2012, 0 comments. Categories: App Stores, Development Tools, Monetisation.

400,000 iOS apps never been downloaded, says Adeven

Adeven says plenty of iOS apps are unloved and unfound – but is this a fair assumption?

Analytics agency Adeven has claimed that a staggering 400,000 “zombie” iOS apps have never been downloaded and remain dormant in the App Store.

Given Apple announced in June that there are a total of 650,000 apps in the App Store, then that's a pretty hefty number.

Berlin-based Adeven claims the figure of the zombie apps – in other words, an invisible app with no downloads or ratings – as it...

By James Bourne, 03 August 2012, 0 comments. Categories: Analytics, App Stores, iOS.

Developers warn App Store has been corrupting apps

A suspected glitch in Apple’s App Store has meant that various newly-released apps were corrupted upon download despite clean installs – and this has obviously angered developers.

Instapaper creator Marco Arment was the first to highlight the problem, and now many others have joined him.

On his official blog, Arment noted that as Apple had reviewed it, and with the submitted archive working perfectly off Xcode, it wasn’t a problem at his...

By James Bourne, 05 July 2012, 0 comments. Categories: Apple, App Stores, Development Tools.

Four hidden factors that can hurt your app sales

Sales may be everything, but are they the only thing? If you’re only tracking downloads and sales of your mobile app, you’re missing out on important measures of how it’s performing.

These four important factors can tell you if more paying customers are on the way or if your marketing is falling flat. They can show you where to put your time and money, and which efforts aren’t working as planned.

As the App Store and Google Play continue to get more competitive and app marketers get...

By Matthew Palmer, 29 June 2012, 0 comments. Categories: App Stores, Development Tools, Marketing.

Three keys to being found in Google Play

There’s a lot of talk about improving your ranking in Google Play, and that’s not a bad thing to be concerned about, but the talk forgets something very important.

Most people aren’t browsing categories; they’re searching for a specific app or type of app. 75% of users who enter Google Play and end up downloading an app get to that app through searching, not browsing.

This...

By Leah Goodman, 28 June 2012, 0 comments. Categories: App Stores, Development Tools, Enterprise, Monetisation.

Facebook launches monthly app subscription billing

Facebook is introducing subscription billing for apps in a move that should boost the revenues of game and app developers, as well as adding to its own coffers via a 30% cut.

From July, developers will be able to implement subscription plans, offering updated content and a premium experience for their most loyal, fee paying users, establishing a recurring revenue stream on top of the already existing one-time payments.

The least developers can charge for a monthly subscription will be $1.

“This new feature will be available to all Facebook.com and mobile web...

By Matt Henkes, 20 June 2012, 0 comments. Categories: App Stores, Facebook, Monetisation, Social media.

Will Amazon's in-app purchasing API entice developers?

Amazon has rolled out its in-app purchasing API and subscription functionality for Kindle Fire and Android developers.

The new API will allow developers to offer digital content and subscriptions--such as in-game currency, expansion packs, upgrades, and magazine issues--for purchase within apps. Amazon will take a classic 30% cut of revenues.

The announcement will be welcomed by developers who, a year after the launch of Amazon App Store which runs on the new Kindle Fire and Android devices, have found...

By Matt Henkes, 10 April 2012, 0 comments. Categories: Amazon, Android, App Stores, Development Tools, Monetisation.

Girls Around Me devs hit back at stalker critics #BrandingFail

I-Free, the Russian dev house behind the “Girls Around Me” app has fired back at criticism that its app was simply a tool for weird men to ‘stalk’ women.

The app, which had been downloaded from Apple’s App Store over 70,000 times but has now been removed, mashed location data from Foursquare with public Facebook information to show users, presumably guys, which women had checked into local bars, providing their profile images and sometimes relationship status.

Foursquare has now...

By Matt Henkes, 03 April 2012, 0 comments. Categories: Advertising, App Stores, Development Tools, Marketing, Social media.