Three keys to being found in Google Play

There’s a lot of talk about improving your ranking in Google Play, and that’s not a bad thing to be concerned about, but the talk forgets something very important.

Most people aren’t browsing categories; they’re searching for a specific app or type of app. 75% of users who enter Google Play and end up downloading an app get to that app through searching, not browsing.

This...

By Leah Goodman, 28 June 2012, 0 comments. Categories: App Stores, Development Tools, Enterprise, Monetisation.

Facebook launches monthly app subscription billing

Facebook is introducing subscription billing for apps in a move that should boost the revenues of game and app developers, as well as adding to its own coffers via a 30% cut.

From July, developers will be able to implement subscription plans, offering updated content and a premium experience for their most loyal, fee paying users, establishing a recurring revenue stream on top of the already existing one-time payments.

The least developers can charge for a monthly subscription will be $1.

“This new feature will be available to all Facebook.com and mobile web...

By Matt Henkes, 20 June 2012, 0 comments. Categories: App Stores, Facebook, Monetisation, Social media.

Will Amazon's in-app purchasing API entice developers?

Amazon has rolled out its in-app purchasing API and subscription functionality for Kindle Fire and Android developers.

The new API will allow developers to offer digital content and subscriptions--such as in-game currency, expansion packs, upgrades, and magazine issues--for purchase within apps. Amazon will take a classic 30% cut of revenues.

The announcement will be welcomed by developers who, a year after the launch of Amazon App Store which runs on the new Kindle Fire and Android devices, have found...

By Matt Henkes, 10 April 2012, 0 comments. Categories: Amazon, Android, App Stores, Development Tools, Monetisation.

Girls Around Me devs hit back at stalker critics #BrandingFail

I-Free, the Russian dev house behind the “Girls Around Me” app has fired back at criticism that its app was simply a tool for weird men to ‘stalk’ women.

The app, which had been downloaded from Apple’s App Store over 70,000 times but has now been removed, mashed location data from Foursquare with public Facebook information to show users, presumably guys, which women had checked into local bars, providing their profile images and sometimes relationship status.

Foursquare has now...

By Matt Henkes, 03 April 2012, 0 comments. Categories: Advertising, App Stores, Development Tools, Marketing, Social media.

Late Google Play payment poses serious support questions

Google has apologised, albeit briefly, to Android developers who had to wait almost two weeks for late Google Checkout payments; but question marks have been raised over the company's developer support services.

Developers from around the world had complained on the Android forum that payment had not been received for apps that had been downloaded from Google Play in...

By Matt Henkes, 19 March 2012, 0 comments. Categories: Android, App Stores.