Smart decisions to give your new app the best chance in the ecosystem

adeven’s CTO and co-founder, Paul Müller, gives insider tips on how to give your new app the best chance in the ecosystem.

Making an app is a very personal experience. It can be devastating to see your new app join the thousands of zombie apps that do not secure an App Store rank, or to realise that more money was spent on development and marketing than it will ever generate in its lifetime.

There are free tools out there such as apptrace, which help developers and...

By Paul H Müller, 08 January 2013, 0 comments. Categories: App Stores, Development Tools, Marketing, Monetisation.

Apple’s App Store passes the 40bn download mark

Apple announces 40bn app downloads from the App Store, while a forecast suggests Google Play will hit one million live apps by June – so who’s going to win the app store war?

Apple has announced that users have downloaded a total of 40 billion apps from the App Store, with two billion downloads in December – a record for a single month.

This may not be surprising news, particularly given a blog post...

By James Bourne, 07 January 2013, 0 comments. Categories: Android, Apple, App Stores, iOS.

Making sense of the Android app markets

So you think that all the work is over now that you have created your app? Well, it is not quite over until your app is being downloaded and used in one of the Android app markets. Before you get started on publishing your app you need to understand what Android app markets really means.

What are Android App Markets?

App markets are places where you go to find,...

By Leah Goodman, 21 December 2012, 0 comments. Categories: Android, App Stores, Development Tools.

How cycles, trends and life changes affect your app

An app really takes a solid year to learn about its life cycle and trends.  Too many new app developers tend to think that an app only has life during the first initial offering of the app and then its over.  On the contrary, most apps actually work with a yearly seasonal pattern that can be tracked.  Using this tracking you can capitalize on various times of the year or trends when you will most likely be able to push an app that is getting noticed even though it was hard to find...

By Abhinav Gupta, 17 December 2012, 0 comments. Categories: App Stores.

FTC says app developers not taking child privacy seriously

A recent staff report from the Federal Trade Commission (FTC) has revealed “little progress” by app developers in keeping parents informed on data being collected from children’s apps.

The report, entitled ‘Mobile Apps for Kids: Disclosures Still Not Making the Grade’, came about from research by staff who picked 200 random apps with the key word ‘kids’ and tested them.

The research revealed some interesting statistics:

  • Only one in five apps FTC staff tested disclosed any...

By James Bourne, 11 December 2012, 0 comments. Categories: App Stores, Development Tools.

Apptrace takes the pain out of app review insight with sentiment analysis

Mobile analytics firm Adeven has unveiled a new feature of its free Apptrace service that allows developers to track the sentiment of reviews on their iOS apps from within App Store.

Their complex algorithms are capable of analysing millions of reviews a day, providing daily statistical feedback. The platform currently measures three metrics, which it gleans from the language of user reviews. These criteria are positivity, addictiveness and crash complaints.

The platform is totally free for developers to use,...

By Matt Henkes, 06 December 2012, 0 comments. Categories: Analytics, Apple, App Stores.

Apple passes one million app submission mark

Following news that the Google Play store had broken the 700,000 app mark last month, DeveloperTech asked: “Who do you think will hit the one million mark for apps in its store, Google or Apple?”

Well, the answer appears to be Apple, according to a tweet from app finder Appsfire.

The tweet (below) confirms that the one million app mark was broken this week, although the figure doesn’t specifically mean live apps currently in the Store – that...

By James Bourne, 22 November 2012, 0 comments. Categories: Android, App Stores, iOS.

How is app marketing affected by iOS 6?

With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps.

This was apparent as reports trickled in about the changes that occurred to Apple’s App Store.

The App Store redesigned

Once the users finished testing out the new iOS 6 options, they were eager to find all their favourite apps and new apps to install into the extra row on their app home screens.

Unfortunately, they...

By Ryan Merket, 14 November 2012, 0 comments. Categories: Advertising, App Stores, iOS, Monetisation.

Verizon app store to be shut down by March

The Verizon app store, which has been going since 2010, is to begin shutting down in January 2013, it has been announced.

According to a post on the company’s dev portal, the operator will begin the removal of the app store from Android and RIM devices in January, expecting it to be completed by March 27 2013.

In other words, devices shipped from January won’t have the application pre-loaded, with the gradual...

By James Bourne, 06 November 2012, 0 comments. Categories: App Stores, Development Tools.

Google Play breaks the 700,000 app mark

In a period dominated by Microsoft-based news, Google does not want to be outdone, with Bloomberg reporting that the search giant now has 700,000 apps downloadable for Android in the Play store.

This number correlates similarly to Apple’s App Store, which at the last count was at just over 700,000 apps.

Back in June reports abounded that the Google Play store had cracked 600,000 apps, compared to 650,000 apps for the App Store as Apple announced in the same month.

If the reports are true, Google appears...

By James Bourne, 30 October 2012, 0 comments. Categories: Android, App Stores, iOS.