Best practices to make your social app a global success
In 2012, Facebook dominated the social networking space on mobile devices, accounting for 85% of usage in North America and occupying the #1 position in most markets. The penetration of other social apps in the west has slowed down considerably due to FB’s dominance, and according to eMarketer, market growth is expected to drop from 50% in 2011 to 18% in 2014. However, in 2013, Asian Newbies such as Line and Kakao seem to have redefined social networking on mobile. With 74 million users in less than 18...
How to measure app analytics sessions sensibly
Let’s be smart about this and acknowledge that we love data and stats. With them, we’re able to learn about our app users, where they come from, what they do in the app and how much money they spend. Stats also help us understand how an app is actually performing. Real facts help us to make real decisions, right? Most importantly, principle number one is to make sure what you measure makes sense (and ideally in the long run it helps you get more than cents).
One of the key app analytics KPIs...
How to plan smartly when developing a mobile app
Didn’t think so. Developing an app isn’t something you can just crank out. Theoretically you could – but it certainly wouldn’t be a chart-topping application. Developing a successful app takes careful planning and analysis. David Tucker, in
Firefox OS devices start hitting developers
The first devices offering Firefox’s in-house “open” operating system have started shipping to developers courtesy of Spanish smartphone manufacturer Geeksphone. They are available to ship worldwide, so get ready to say ‘hola’ if you’re interested!
WISE TIVI heads into the Android Smart TV arena
Manufacturers are jumping on the Android “Smart TV” wagon in flocks.
The latest device, by the moniker of “TIVI” from WISE, is a small portable device which plugs directly into your TV’s HDMI port, then offering the entire catalogue of Google’s Play Store including applications and games.
WISE has decided to use Indiegogo as its crowdfunding platform of choice, with the goal of raising $100,000 in funding to complete the project.
Of course to secure yourself a device at...
New Android malware is ‘BadNews’ for millions of users
Security research firm LookOut has discovered a new form of malware hiding within Russian “clone apps.” This new threat goes by the apt name of ‘BadNews’ and is thought to have been downloaded “millions of times” across the 32 detected apps.
But what happens with this specific malware? It will attempt to get the user to download other apps which further infect your phone, such as ‘AlphaSMS’ – an app hijacking your phone to sign up to premium SMS services,...
Breaking down Candy Crush’s formula for success
Beta testing mobile apps - how to get it right
As a mobile developer, whenever I visit an app store and look at thousands of apps with a single star review, I get chilled to the core. A fear grips me and I wonder if the same fate awaits my upcoming apps. Most of the apps that do not do so well on the app store are either poorly conceptualised or badly implemented. If you are unsure about the importance and significance of mobile apps testing, you must read Rosie Sherry’s ideas on how...
Reach millions of new users through alternate app stores
Android is an open platform, and with openness comes diversity. Although most people equate Android with Google, truth is that more than 30% of Android devices don’t even have the Google Play Store installed. These include nearly all devices in China, as well as several devices from OEMs like ZTE, Huawei, Samsung, Sony Ericsson and LG, and operators like Vodafone, Verizon and Telefonica.
Fact is – for nearly 100 million Android users out there, Google Play is either not an option, or buried under layers of Menu...