Native apps dominate user attention

HTML5 looks like it’s losing the native app vs. mobile web war. According to a new Flurry study, users spend more than two hours a day interacting with apps and only about half an hour on the mobile web. From VentureBeat:

According to app analytics firm Flurry, which tracks app usage on a staggering 300,000 apps on over a billion active mobile devices, we...

By Mike Brown, 22 May 2013, 0 comments. Categories: Analytics, Android, App Stores, Development Tools, HTML5, iOS, Platforms, Testing.

Unity’s popular dev tools made free for small and indie studios

Unity, the hugely popular cross-platform development tool, has made its mobile tools free for small and independent studios.

This will help spur a new generation of developers, who may not have previously afforded the tools to do so, to try their hand at game development.

 

Previously, Unity’s tools would have cost $800 to release on both iOS and Android, although deploying to PC, Mac, and the Web was free...

By Ryan Daws, 21 May 2013, 0 comments. Categories: Android, Apple, App Stores, Development Tools, Gaming, Industry, iOS, iPad, Languages, Platforms, Testing.

App behaviour: Why developers can no longer ignore China

It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East – China, can no longer be ignored.Last year, China was declared as the world leader in iOS and Android device activations and more recently, it broke a new world...

By InMobi, 21 May 2013, 0 comments. Categories: Analytics, Android, App Stores, Development Tools, Industry, iOS, Marketing, Monetisation.

How “freemium” is damaging the games

Freemium is damaging the games, but do you know quite how much? Recently I had the fantastic opportunity to sit down with a group of game developers who spoke passionately about their development, the industry, and how freemium is hurting their creative ideas and real game innovation.

The term is thrown around a lot lately; the act of releasing a game for free then charging for “premium” features later on in order to monetise...

Many games have had to switch to this new model, as is the case with Star Wars: The...

The future of mobile ad sales, 3.4 billion to 80 billion!

Research flurry is reporting that mobile apps hit 58 million users during primetime. Yes, that’s primetime network television, 8 PM. When you compare the $3.4 billion generated in revenue in 2012 with the network television 74 billion dollars in 2012 it begs the question as to why mobile apps make such little money in advertising. That’s only 4.5% of revenues seen in television...

By Jeff Williams, 17 May 2013, 1 comment. Categories: Advertising, Android, Apple, App Stores, Industry, iOS.

How Google I/O is completing the ‘Circle’ for its ecosystem

Heading into Mountain View’s biggest conference of the year, Sundar Pichai, head of Android at Google, warned the public the annual keynote would focus on developers rather than consumers. Whilst true, there is plenty coming this year for both sides to enjoy.

Vic Gundotra opened the conference saying: “We hope that the things you see at this conference will continue to inspire you and we will continue to earn your trust."

Trust in services is important to gain hearts and minds of individuals; Google’s...

By Ryan Daws, 16 May 2013, 0 comments. Categories: Android, App Stores, Gaming, iOS, Platforms, Social media, Testing.

Startup Dekko moves from OS to AR with $3.2 million funding

Last year Dekko had big plans to turn the real-world into an Operating System, full of applications which blend reality with technology, a Google glass without the glasses.

The company hasn’t dropped its plans; instead refocusing on smaller steps to eventually meet their overall goal of augmented reality world domination.

 

Dekko has developed technology to map the world in 3D using a smartphone camera or tablet which is represented as “digital...

By Ryan Daws, 13 May 2013, 0 comments. Categories: Android, App Stores, Gaming, iOS, iPad, Platforms, Testing, VR.

Will Google revolutionise gaming with ‘Play Games’?

“Dear gamers; have you ever dreamt of the perfect cross-platform gaming experience?

Dear developers; have you ever dreamt of creating games with first-party matchmaking and achievements/leaderboards?

We hereby present ‘Play Games’.

Kind regards, Google.”

 

Okay, this letter may have been fictional, but this is exactly how I’d pitch ‘Play Games’ at I/O if I were Google (disclaimer: I’m not.)

Play Games isn’t even confirmed yet, but

By Ryan Daws, 13 May 2013, 0 comments. Categories: Android, App Stores, Development Tools, Gaming, iOS, Platforms.