User retention on iOS is higher than Android – but not by much
A study examining 11,000 apps has found that users on iOS consistently stick around longer than on Android.
The analysis, conducted by Adjust, confirms a fact that has been widely known for some time still holds true. What's interesting, however, is the iOS user retention lead is marginal over Android.
Adjust defines app retention as “the percentage of users still using an app for a certain number of days after...