Facebook will open Ad API to increase political transparency
Following increasing pressure, Facebook will be opening up its Ad API to increase transparency around how it serves political adverts.
A letter penned by Mozilla and its partners – which includes “technologists, human rights defenders, academics, journalists, and Facebook users” – demanded this very change. By opening the API, the coalition hopes tools can be made to analyse and counter ads used to influence politics.
Rob Leathern, Product Director at Facebook, responded to the letter...