Opinion: Bridging the gap between design and development

(Image Credit: iStockPhoto/AlexAndrews)

Stereotypically, design and development teams within any agency are like warring factions. Design, led by creativity and optimism; development, grounded in reality and pragmatism. Surely it’s no surprise that, on paper, these two polar opposites clash so badly.

Except that they’re not polar opposites at all. The two are completely interlinked disciplines that...

By Stewart Birch, 10 March 2016, 0 comments. Categories: Design, Industry.