Monetisation’s bright future: What app developers need to know now

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Just a few years ago, if you’d asked the average app developer to share their thoughts on ad monetisation, chances are they would have had a number of reservations. The concern that ads would negatively impact the user experience – and along with it, adversely affect retention and user ratings – was commonplace among freemium app developers.

Fast forward to today, and you’ll see that the mobile ad tech landscape has significantly evolved. Supply side technologies have become...

By Henrik Basten, 04 September 2015, 0 comments. Categories: Advertising, Development Tools, Monetisation.