Big data creating short term opportunities for developers – but long term challenges

(c)iStock.com/Danil Melekhin

The growth and use of big data continues to dominate nearly every business enterprise.

Forbes reports that “making enterprises more customer-centric, sharpening focus on key initiatives that lead to entering new markets and creating new business models, and improving operational performance are three dominant factors driving analytics, big data,...

By StartApp, 28 September 2016, 0 comments. Categories: Cloud, Enterprise.

Why Apple and Google are now reaching out to indie developers

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Without the marketing and UA budgets of the bigger app studios, indie developers can have trouble spreading the word about their applications, being featured in the app stores, and gaining big user bases.

For years, indie developers have criticised the two biggest app stores, the Apple App Store and the Google Play Store, for prioritizing big studio games over the independent developers who form the backbone of the app economy. Now, Apple and Google are beginning to unveil new features...

By StartApp, 06 September 2016, 0 comments. Categories: Advertising, Android, Apple, App Stores.

Why user retention is still the biggest struggle for app developers

(c)iStock.com/stevanovicigor

Of the over 3 million apps available on the App Store and Google Play, a very small number are actually download and opened by users. Of that small number of apps, an even smaller number become an indispensable part of the user’s day-to-day activities. A new study from Localytics finds that one in four mobile users open an app only once.

By StartApp, 05 July 2016, 0 comments. Categories: Marketing, Monetisation.

Six of the most popular mobile development tools

As the app market matures, developers need to begin thinking about porting their apps across multiple platforms to increase their audience size as much as possible. But, developing an app for each different mobile platform is insanely time consuming and requires knowledge of a wide variety of different programming languages. Luckily, cross-platform development tools have emerged to help developers carry some of the burden.

Check out six of the most popular cross-platform tools...

By StartApp, 06 November 2014, 3 comments. Categories: Android, Development Tools, Ecosystem, iOS, Languages, Testing.

Apple’s top 10 reasons for rejecting apps: Have you hit any of these?

Any iOS developer will tell you that the Apple App Store review process is full of mystery. Luckily, Apple has finally given developers some clues into why their app was not approved. In a post on developers.apple.com, Apple outlined and explained the top 10 reasons why they reject apps from the App Store. Below are all 10, ranked from the most obvious to the strangely vague:

1. Crashes & Bugs

This one makes is...

By StartApp, 16 September 2014, 0 comments. Categories: Apple, App Stores.

Four essential skills for today’s app developers

Gone are the days when app developers could simply publish their app on an app store and expect a decent amount of downloads. In an increasingly crowded market, devs need to put in more work to ensure that their app gets recognition from fickle users. While there is no magic recipe for guaranteed app success, here are 4 skills that today’s app developer should have for a leg up over competition:

1) Cross-Platform Capabilities

As the mobile market grows, so...

By StartApp, 12 August 2014, 0 comments. Categories: Android, Development Tools, Ecosystem, iOS, Testing.

Everything developers need to know about Android ‘L’

This week at Google IO, Google announced the latest version of their Android operating system. Dubbed Android ‘L’ (for now), it is one of the biggest overhauls to the Android ecosystem since Gingerbread. This year, Google also deviated from their usual release pattern. Android ‘L’ is actually available for developers to download right now! The goal is for developers to have time to get used to the new changes and optimize their apps before the consumer...

By StartApp, 30 June 2014, 0 comments. Categories: Android, Platforms, Testing.

How will Swift affect the iOS developer community?

If you haven’t heard, Apple unveiled a brand new programming language exclusively for Apple developers this week at WWDC. The new language is called Swift and is designed to streamline the development of iOS and Mac OS apps. While any Apple-backed programming language is an exciting prospect, Swift definitely has the potential to shake up the Apple app ecosystem in ways that are both good and bad for the developer community.

The Good:

Swift is meant to be a...

By StartApp, 16 June 2014, 5 comments. Categories: Apple, Development Tools, iOS, Platforms.

How to optimize your app’s layout on iOS 7

Whilst there is not necessarily a right way and a wrong way to design your app’s layout, there are some tricks you can use to make sure that the user experience is as optimal as possible.

Ample Space for Controls

We all know that smartphone screens are small, and iPhones are consistently on the lower end of the screen-size spectrum.

To optimize your app’s layout for iOS 7, try to make sure that your main, controllable elements are at least 44×44...

By StartApp, 21 May 2014, 0 comments. Categories: Design, Development Tools, iOS.

Indie developers face challenges on the App Store

Since the beginning of the mobile app economy, the App Store has always been driven to new heights when small, independent game companies released a surprise hit. Just look at Supercell, Rovio, Zeptolab, and King! All those companies were tiny (or even non-existent!) when the App Store launched in 2008, and now each company is pulling in millions of dollars in revenue.

Today, independent app developers are facing a

By StartApp, 08 May 2014, 0 comments. Categories: Android, App Stores, Industry, iOS.

Updates from Google and Apple: What developers can expect

There have been rumours as well as public announcements from both Apple and Google over the past few days. For Apple, rumours have been circling almost non-stop about iOS 8, the new update to Apple’s mobile operating system. On Google’s front, the company just announced some major updates for Google Play game services ahead of the Game Developers Conference this week.

What iOS Devs Should Watch Out For:

Though the official announcement of iOS 8 is...

By StartApp, 18 March 2014, 0 comments. Categories: Android, Apple, Development Tools.

Analysing the growth of mobile advertising [infographic]

Advertising started from humble beginnings, and now mobile advertising is one of the fastest growing sectors of the mobile industry, generating millions of dollars per year in revenue. Take a look and see the amazing growth of mobile advertising:

 

 

By StartApp, 17 March 2014, 0 comments. Categories: Advertising.

Choosing your app’s title and icon: The do’s and don’ts

app-store

After spending months (or even years) programming an application, you may think that finally choosing a title for your app and slapping on an icon will be the easiest part of the process. But, choosing an effective title and icon is a deceptively simple process. Occasionally, you or a member of your team will be inspired and come up with the best...

By StartApp, 13 December 2013, 0 comments. Categories: Android, iOS, Marketing.

To go freemium, or not to go freemium? [infographic]

“Freemium” apps (or apps with in-app purchases) are the latest and greatest monetization trend in the mobile app industry. To put it simply, freemium falls somewhere between free, ad-supported apps and paid apps on the app monetization spectrum.  With the overwhelming success of games like Candy Crush Saga, freemium has been a popular topic of conversation in the mobile app world.

You may be asking yourself: What is behind this trend? Should my app go freemium?

Check out our infographic below! Click to...

By StartApp, 03 September 2013, 0 comments. Categories: App Stores, Development Tools, Gaming, Monetisation, Platforms.

2012: The year of the Android [infographic]

2012 was the year that the Mayans predicted would be the end of the world. Instead it became the beginning of the Android era!This past year, we saw Android  mature and expand into a huge network of apps, developers and devices. Take a look at our latest infographic that details not only the growth of Android, but the growth of StartApp as well!

Click the picture to take a closer look below!

By StartApp, 20 February 2013, 0 comments. Categories: Android.