Heads in the Cloud: Why we keep our data on the ground

With all the hype about cloud-based data hosting and the variety of options available, some developers may find it surprising that we’ve never put a single data bit in a cloud server. These days our approach may seem a little anachronistic, after all, surely the cloud is essential to scaling a modern business?

There are several reasons why we've never taken the leap into the cloud:

  • The estimated cost for using popular services like Amazon Web Services (AWS) is projected at 5x current running costs.
  • Cloud pricing is disassociated from the underlying...

By Paul H Müller, 26 November 2014, 2 comments. Categories: Cloud, Testing.

App Tracking and Analytics: Demystifying the SDK

Recent trends reveal a market shift away from cost-per-click and cost-per-install as pricing models begin to reflect the growing demand for in-depth in-app analytics through cost-per-action – pricing on user engagement.

At the same time, app analytics have become increasingly more sophisticated to cater to these campaigns.

With the app economy moving towards developing and acquiring certain actions within an app it has become essential to track these events as they happen, to get a clear picture of the...

By Paul H Müller, 17 September 2013, 0 comments. Categories: Analytics, Android, Development Tools, iOS, Testing.

How to measure app analytics sessions sensibly

Let’s be smart about this and acknowledge that we love data and stats. With them, we’re able to learn about our app users, where they come from, what they do in the app and how much money they spend. Stats also help us understand how an app is actually performing. Real facts help us to make real decisions, right? Most importantly, principle number one is to make sure what you measure makes sense (and ideally in the long run it helps you get more than cents).

One of the key app analytics KPIs...

By Paul H Müller, 25 April 2013, 0 comments. Categories: Analytics, Android, App Stores, Development Tools, iOS.

How to build the perfect development team

It is easy to feel comfortable around people just like you. With the same experience and culture, same mind set. But having a successful developer team is not about being comfortable, it’s about new ideas, being dynamic and being the best.

Assembling a team of coders for a start-up is one of the biggest challenges a new CTO will face. No matter how great the idea, it’s the people in your team who will make the idea become a profitable reality as you work together to try to beat the clock, working...

By Paul H Müller, 08 February 2013, 0 comments. Categories: Development Tools, Industry, Languages.

Smart decisions to give your new app the best chance in the ecosystem

adeven’s CTO and co-founder, Paul Müller, gives insider tips on how to give your new app the best chance in the ecosystem.

Making an app is a very personal experience. It can be devastating to see your new app join the thousands of zombie apps that do not secure an App Store rank, or to realise that more money was spent on development and marketing than it will ever generate in its lifetime.

There are free tools out there such as apptrace, which help developers and...

By Paul H Müller, 08 January 2013, 0 comments. Categories: App Stores, Development Tools, Marketing, Monetisation.